One media whoopsie begets another media whoopsie

Earlier today, the NBR Tweeted


Now, clearly obvious to regular readers of this blog, this announced a satirical opinion piece.

I kind of suspected that this would go wrong, so I decided to write a post about it and sit back.

Question:  What do you think could happen when you make a public announcement that someone is dead, but then most people can’t see you are really just kidding, because the article is behind a paywall?


As I expected, the public clarification had to follow.

Kind of takes the steam out of Jock Anderson’s opinion piece about getting your news from Twitter when in the very process of trying to make a buck from Duncan Garner’s Whoopsie last week, they end up using Twitter to fuck it all up themselves.

Had I been the NBR, I would have pulled the piece from behind the Paywall and made sure everyone could see that declaring Duncan Garner dead was just an ironic device.  Or a joke, to you and me.

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As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story.  And when he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

They say that news is something that someone, somewhere, wants kept quiet.   Cam Slater doesn’t do quiet, and as a result he is a polarising, controversial but highly effective journalist that takes no prisoners.

He is fearless in his pursuit of a story.

Love him or loathe him.  But you can’t ignore him.