Blog Rankings

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They say getting to the top is easy (it isn’t), but staying at the top is hard.

There is a good team behind Whaleoil, all working hard to make sure we have real, sustainable growth.  The pageviews are no longer important (Tui Ad), but the real aim is to increase our readership base.

Although the stats reported through Open Parachute are very useful to be able to compare our performance to others, we are much more  interested in our Google Analytics numbers

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As you can see, Cam has been too modest to tell you the truth on this, but we’ve been tracking over 2 million pageviews for a while now.   And since November, the average time on-site has improved from 2 minutes to 5.

It has been a bit of an in-joke around here to appear all “excited” about our “one millions views”.  We already knew it was a meaningless number.  Our advertisers already have the benefit of a blog that pushes through an impressive number of pageviews.

But it is the “Unique vistors” as reported by Google Analytics (89,105) that we would like to grow.  I’ve been using this table for giggles:

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Our readership numbers are in line with smaller regional papers and will make many magazine publishers cry in their watered-down Milos.

Why the discrepancy between the Open Parachute numbers and Google?  We don’t know, and we don’t care.  Open Parachute uses a package called Sitemeter, and as long as all participants use it, we use the same ruler.  The numbers mean nothing, but the eventual ranking is probably correct enough.

Google has a very finely tuned business based on accurately measuring web statistics for its own advertising models.  We know it is closer to the truth.  I don’t see Google paying out on flakey stats, do you? I anything their business model would encourage them to be conservative.

So, on behalf of Cam, Travis and the rest of the team, thank you for your loyalty and support.  Without you there would no Whaleoil Beef Hooked.  We hope you feel part of the blog, and if you do, then our success reflects on you too.

We’ll be working to get 100,000 unique sets of eye balls looking at our blog over the next few months.  Because when you’re Number One, you need to set targets to make sure you stay there.


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