Bogan Beer flying off the shelves

A beer every bogan can dream of drinking and they are, it is literally flying off the shelves.

Puts Tui to shame…perhaps they could enter into a licensing arrangement?

Bruce introduces ‘Trooper’ from Trooper on Vimeo.

A family-run brewery in Stockport has moved to an unprecedented six-day week to meet a stampede of demand from its newest customer base – Iron Maiden fans.

‘Trooper’, an Iron-Maiden designed real ale, will not launch until next month but already 300,000 pints have been pre-ordered by avid fans around the world and retailers from more than 100 countries have applied to stock it.

“For the first time in our history we’re brewing three times a day and six days a week,” said David Bremner, marketing director at 175-year-old brewer Robinsons. That’s more than double the normal two batches a day, four days a week brewing schedule.

The top-secret project was revealed to fans in March through a post on Iron Maiden’s Facebook page and within three hours Trooper became the third most followed beer on Facebook with 22,000 fans. It now has more than 42,000 ‘likes’ on the social networking site.

“I’ve never known anything like it for a band’s following globally,” said Mr Bremner, who added that Robinsons has spent nothing on marketing the beer.

“Normally we’d have to spend a fortune to get this sort of publicity.”

 


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  • quick! bogans to arms! where can i get some!

  • Saccharomyces

    Iron Maiden? Excellent!!

  • Rogue Trooper

    sigh.Derrr

  • Betty Swallocks

    Can’t stand Iron Maiden or metal in general, but I do tend to get a bit misty-eyed when I think of Robbie’s bitter. Robinson’s beers aren’t widely available outside the North West, and I grew up drinking the stuff.

    People who dismiss ‘Pommy beer’ generically remind me of poms who come here on holiday to Huntly and think they know NZ.

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