Bogan Beer flying off the shelves

A beer every bogan can dream of drinking and they are, it is literally flying off the shelves.

Puts Tui to shame…perhaps they could enter into a licensing arrangement?

Bruce introduces ‘Trooper’ from Trooper on Vimeo.

A family-run brewery in Stockport has moved to an unprecedented six-day week to meet a stampede of demand from its newest customer base – Iron Maiden fans.

‘Trooper’, an Iron-Maiden designed real ale, will not launch until next month but already 300,000 pints have been pre-ordered by avid fans around the world and retailers from more than 100 countries have applied to stock it.

“For the first time in our history we’re brewing three times a day and six days a week,” said David Bremner, marketing director at 175-year-old brewer Robinsons. That’s more than double the normal two batches a day, four days a week brewing schedule.

The top-secret project was revealed to fans in March through a post on Iron Maiden’s Facebook page and within three hours Trooper became the third most followed beer on Facebook with 22,000 fans. It now has more than 42,000 ‘likes’ on the social networking site.

“I’ve never known anything like it for a band’s following globally,” said Mr Bremner, who added that Robinsons has spent nothing on marketing the beer.

“Normally we’d have to spend a fortune to get this sort of publicity.”


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As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story. When he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

They say that news is something that someone, somewhere, wants kept quiet. Cam Slater doesn’t do quiet and, as a result, he is a polarising, controversial but highly effective journalist who takes no prisoners.

He is fearless in his pursuit of a story.

Love him or loathe him, you can’t ignore him.

To read Cam’s previous articles click on his name in blue.

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