If Wheedle was a horse, they’d shot it by now

The wannabe auction site Wheedle failed before it even started, but that doesn’t stop the people bankrolling it from thinking they can take a slice from the TradeMe pie.  After all, it worked for Vodafone, and again for 2Degrees.  Why can’t they just take a few percent of TradeMe’s business and get a toe-hold in the NZ auction market?

Wheedle boss Carl Rees says he is happy with how the online auction website is faring two weeks after its relaunch, even though it appears few bids are being placed.

At 2.30pm today there were 120 items listed for sale with an auction closing time between 2.36pm and 5.19pm, ranging from a bulk lot of 20 size D batteries ($10) to a 2006 Holden Commodore (starting bid $32,000).

But only two had attracted bids and only one, a Swiss Army watch for which bidding had reached $35, had met its reserve.

Wheedle has been bankrolled by Mainfreight co-founder and rich-lister Neil Graham and is being frequently advertised on television.

What is it with rich people that makes them think they can buy themselves success?  A tits idea is still a tits idea, even with lots of money behind it.

They are probably going on the gut feeling that there must be enough disaffected TradeMe customers that are looking for a new home, but they continue to battle the same problem:  Without things to sell, or people to buy them, you’re pouring money down the drain.

Some said they had sold goods through Wheedle, and one trader said they were listing products on Wheedle, which is currently free, at a 15 per cent discount on their Trade Me prices.

Others said they found the site slow and lacking in features.

Instead of pouring money into a useless development team and an ineffective national advertising campaign, the people with more money than sense need to study Internet success really, really hard.  The number of times “entrepreneurs” have come by with lots of cash and bought themselves a success are few and far between, especially when all they are doing is copying an existing success without offering a compelling reason for those users to shift their loyalties.

Wheedle will end up on the same scrap heap as Flying Pig (anyone remember them?).

The Internet doesn’t respond well to people that try to throw money at it without understand its psyche, and as a result we are treated to a very public display of idiots throwing good money after bad.

Here are this morning’s “Closing Soon” listings.  0 bids. 0 bids. 0 bids. 0 bids. 0 bids. 0 bids. 0 bids.

Wheedle, may you rest in peace.




Source:  Stuff

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As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story. When he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

They say that news is something that someone, somewhere, wants kept quiet. Cam Slater doesn’t do quiet and, as a result, he is a polarising, controversial but highly effective journalist who takes no prisoners.

He is fearless in his pursuit of a story.

Love him or loathe him, you can’t ignore him.

To read Cam’s previous articles click on his name in blue.