“No grounds to proceed”

The Advertising Standards Authority people must love their jobs.

Check this out.

Complaint: The television advertisement for Libra Invisible sanitary pads featured a woman in bed being woken by her friend who said: “Wakey Wakey, time for boot camp.” The woman in bed groaned and told her friend” It’s freezing, and I’ve got my period.”

The friend threw the woman in bed a pack of sanitary pads and said “we are leaving in 5.” As the two women sit in the car watching a men work out at a rugby practice said: I love boot camp. “Oh my God he’s looking, oh my God” as they hid beneath the seat.

So far so good.

Now for the complainant’s view of it.

Complainant, I. Ridsdale, said “as the girls get excited by watching one of the guys, one of them says ‘My body’s leaking.’ ” The Complainant said this was totally distasteful way to advertise the product. 

Well, that does seem rather distasteful, and even though I don’t think it’s enough for a complaint, I can understand why I. Ridsdale felt justified in writing to the ASA.

However, I Ridsdale needs his/her ears checked out

The Chairman noted the concerns of the Complainant. However, after watching the advertisement the Chairman said the Complainant had misheard the words spoken by the girl who actually said “Oh my God he’s looking.”

Accordingly, the Chairman ruled that there were no grounds for the complaint to proceed.

via superficialgallery.com

via superficialgallery.com

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As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story.  And when he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

They say that news is something that someone, somewhere, wants kept quiet.   Cam Slater doesn’t do quiet, and as a result he is a polarising, controversial but highly effective journalist that takes no prisoners.

He is fearless in his pursuit of a story.

Love him or loathe him.  But you can’t ignore him.