They could really use an Accidental Incest App in Palmerston North

via Slate

via Slate

REYKJAVIK, Iceland—You meet someone, there’s chemistry, and then come the introductory questions: What’s your name? Come here often? Are you my cousin?

In Iceland, a country with a population of 320,000 where most everyone is distantly related, inadvertently kissing cousins is a real risk.

A new smartphone app is on hand to help Icelanders avoid accidental incest. The app lets users “bump” phones, and emits a warning alarm if they are closely related. “Bump the app before you bump in bed,” says the catchy slogan.

I think the catchiness may have been lost in translation.

Some are hailing it as a welcome solution to a very Icelandic form of social embarrassment.

“Everyone has heard the story of going to a family event and running into a girl you hooked up with some time ago,” said Einar Magnusson, a graphic designer in Iceland’s capital, Reykjavik.

“It’s not a good feeling when you realize that girl is a second cousin. People may think it’s funny, but (the app) is a necessity.”

The Islendiga-App — “App of Icelanders” — is an idea that may only be possible in Iceland, where most of the population shares descent from a group of 9th-century Viking settlers, and where an online database holds genealogical details of almost the entire population.

It does actually explain a lot about Iceland.

Nice to see they’re trying to avoid further genetic decline.


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As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story.  And when he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

They say that news is something that someone, somewhere, wants kept quiet.   Cam Slater doesn’t do quiet, and as a result he is a polarising, controversial but highly effective journalist that takes no prisoners.

He is fearless in his pursuit of a story.

Love him or loathe him.  But you can’t ignore him.

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