So, out of 350 business leaders, how many subscribe to NZ Herald [POLL RESULT]

I ran a story this morning, with an associated poll

Yesterday I gave a speech to 350 business people at an industry AGM. I was the last speaker.

I won’t go into what I was speaking about but as part of my speech I asked the room how many people here subscribe to a daily newspaper and have it delivered.

These are all business people, many from the Herald distribution areas. Firstly I asked for Herald subscribers. Then for Dompost or The Press.

How many do you think raised their hands as subscribers to the Herald?

If you answered 5, then you were correct.

I followed up the audience with further qualifying questions to understand the numbers.

Basically though the mood of the audience was that they no longer subscribed to large mainstream newspapers because they felt that they no longer represented their views.

I found that very telling

The poll is still open, but here are the results from a little while ago.

Still, 5 is stunningly low.


You have to ask yourself:  What demographic does the Herald think it is writing for?   Because if they think they are being read by the real decision makers in this country, they are far, far off target.

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As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story.  And when he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

They say that news is something that someone, somewhere, wants kept quiet.   Cam Slater doesn’t do quiet, and as a result he is a polarising, controversial but highly effective journalist that takes no prisoners.

He is fearless in his pursuit of a story.

Love him or loathe him.  But you can’t ignore him.