Former Mayor’s Sugar Fix

Looks like old Dick Hubbard is in a spot of bother. He copped it in the chops on this blog when he was the Mayor of Auckland for lying about rates. Now Hubbards’ are heaping more sugar into his Hubbards’ Cereal range than the label on the pack says.

Hubbards cereals can contain more than double the sugar listed on the label, independent tests have found.

Three mueslis were tested by two different laboratories and all samples were found to have significantly more sugar than is declared on the packaging.

The levels were between 38 and 120 per cent higher than on the label – well outside the accepted range.

Double toasted Golden Syrup & Cranberry muesli claims to have 13.8g of sugar per 100g. However, four different batches were tested and found to have an average of 100 per cent more than that. This means a 600g box would contain an extra 18 teaspoons of sugar. 

That’s not a good look. It might actually be illegal too to falsely mis-state ingredients on the food labelling.

Here’s a tip to the WO Army, especially those of us involved with Blubbergeddon – don’t buy any of these muesli cereals as they have sugar levels 38% to a whopping $120% higher than the label says.


So if you’re considering chomping through one of Hubbard’s breakfast cereals, each time you lift your spoon up to your mouth just think of this…




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As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story. When he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

They say that news is something that someone, somewhere, wants kept quiet. Cam Slater doesn’t do quiet and, as a result, he is a polarising, controversial but highly effective journalist who takes no prisoners.

He is fearless in his pursuit of a story.

Love him or loathe him, you can’t ignore him.

To read Cam’s previous articles click on his name in blue.