Why can’t David Shearer get any cut through?

It worked for Julia Gillard

It worked for Julia Gillard

The problem that David Shearer faces in trying to get cut through is simple but it is also un-fixable.

I watch people, I do it for a living. David Shearer’s problems are quite simple….for a start he can barely string a sentence together….then when he does it sounds scripted, insincere and false. Voters simply do not believe him. Even his arm movements are scripted. He simply doesn’t resonate because he is being over managed, over scripted and over coached….on top of that he doesn’t believe what he is saying and his body language gives it all away.

For evidence of this look at his performance in the Urgent Debate…first speaker off the block and this is what he delivered…

All that is because his natural self is just so dreadful…and so it is unable to be fixed.

John Key meanwhile speaks in the vernacular, people identify with him, and hen he says something it doesn’t sound scripted. Key knows he is awkward and somewhat dopey sounding but has mitigated that by being self deprecating…and voters like that.

David Shearer cannot be fixed. Labour has to find someone to man up and knife him. I simply don’t think anyone in labour has the courage to do that.


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As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story. When he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

They say that news is something that someone, somewhere, wants kept quiet. Cam Slater doesn’t do quiet and, as a result, he is a polarising, controversial but highly effective journalist who takes no prisoners.

He is fearless in his pursuit of a story.

Love him or loathe him, you can’t ignore him.

To read Cam’s previous articles click on his name in blue.

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