Ernst & Young has a brain fade: I know let’s change our brand…something young, hip…gay?

Ernst and Young has gone through a brand change, they decided to go from the full name to a more hip, young look…that turns out is also very gay.

Ernst & Young recently embarked on a massively expensive rebranding project. They’ve changed their logo, name, and company colours. In case you hadn’t heard, they’re now called ‘EY’. Delightful. Here’s their new corporate logo.



Except that they apparently failed to hit up Google for the phrase “EY” at any point in the rebranding process.   

If they had, they might have had misgivings. Please enjoy the following screenshot.



You’ll notice that there’s an awful lot of barely-legal male model skin there, attached to a higher proportion of speedos, smouldering eyes and gaping mouths than you’d ordinarily associate with a financial services megabrand.

It turns out that EY! is a limited-distribution gay teen magazine which was discontinued in 2011, but enjoys strong organic search results on the net, owing to the, erm, consumable nature of its content.

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As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story. When he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

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