First they came for your fags, now they are coming for your food

534119_4519365494819_197737480_nFor all of you who thought plain packaging was a good idea to help stop people smoking, think again. Now they have won that battle they are after your food.

GRAPHIC images and plain packaging for junk food may be forced on consumers, as food industry heavyweights debate tough measures to combat obesity.

A panel of food science, nutrition and manufacturing experts will tackle whether tobacco’s plain packaging approach would help curb the state’s growing obesity epidemic at the Australian Institute of Food Science and Technology convention today.

This follows February’s call from Queensland’s chief health officer Jeannette Young to examine the option.

Institute president Anne Astin said junk food regulation was a “thorny issue of the future” that needs to be addressed urgently.

“If our health system can’t cope with the increasing incidence of lifestyle-related diseases, it’s something we will have to consider as an option. The levels of intervention need to become stronger. Ultimately, it may come to plain packaging.” 

Where do these busy-bodies get off? When do they stop in wanting to meddle in our lives?

Plain packaging hasn’t been proven successful anywhere in the world, in fact the exact opposite. Supermarkets routinely use plain packaging and store brands to compete the same products against each other.

In New Zealand, Otago University professor of marketing Janet Hoek said tobacco use there had halved since the introduction of policies to restrict the way it was marketed.

She called on the NZ Government to do the same for junk food, telling the New Zealand Herald“it makes sense to examine the potential these policies could have in reducing consumption of foods associated with obesity”.

This is a lie through omission  We don’t yet have plain packaging and there is no evidence that tobacco consumption has halved here or anywhere else. If it had done so we would have heard about by now from trough feeding anti-tobacco lobbyists wanting even more money based on that success.

For those readers who heard my speech at a recent conference you will remember I chided you all on your cowardice in the face of attacks like this…and how they were coming for food next…welcome to the battlefront, YOU are now the frontline, I hope you are appropriately armed because these troughers you are fighting have millions of government money with which to pound you, your company and your products.


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  • rockape

    All we need is a split of supermarket, one for fatties and one for the rest of us. It could easily be built in, those bars you go through could be weight sennsative. If fatties tried to get int o the one with chips ,chocolate or booze alarm bells would go off and the barrier remain shut. We could also do the same with problem gamblers, if your skin is brown, no entry! Easy fix.

    • Justsayn

      Just to make the door narrower.

      • Dave

        Simpler solution, just cut benefits to the obese, they can walk to WINZ to collect their days benefit, then to the supermarket to buy the days veges. Monitor the car park, if they drove or were driven, no benefit.

        Funny fact is, very few “clients” at WINZ look to be starving!!

        • Col

          Veg Voucher for the supermarket.
          Choice of meat roll, Plain, Plainer, and very Plain.

  • Col

    No, got this one fixed already.
    You have all the fat foods in one place and if you want them you have to pass a weight scale and narrow door policy.
    And your fined if you get stuck in the door.
    Bullshit, and more bullshit, why not have a big fat person on the product, that way I know if it is fat or not, plain packaging, bullshit, get a bloody life.

  • Agent BallSack

    Obesity costs us tax payers a lot however, in palliative care and as a society as a whole. Smokers are tax positive due to their shorter lifespans and high tax on tobacco products, fatties are tax negative due to the cheap and readily available takeaways and sweets.

    • Tax the fat cunt then, not the food

      • Andy

        Body type is partly genetic and partly lifestyle. If you start taxing people based on genetics then you are on a very slippery slope

        • Yvette

          The people whose obesity is a consequence of genetics, proably make up less then 1% of obese people.

          People blame ‘genetics’ as a way of removing blame from themselves and explaining why there are lots of fatties in their family.

          The reality is, noone gets fat from eating predominatly veges.

          I think it is time to take a look at the food pyramid. It is my opinion that the food pyramid sets us up to fail as it reccomends eating mainly grains/carbs/breads etc. Follow the food pyramid and get fat.

          • Andy

            I was just quoting my doctor on the genetics thing.

          • blokeintakapuna

            “The reality is, no one gets fat from eating predominantly veges.”
            or from an hour of strenuous daily exercise with that vege diet.
            Sugars and carbs – which your body metabolises as sugar – are the problem.
            Dukan Diet – problem solved!

      • Shoreboy57

        Samoa Airlines got it right

      • Agent BallSack

        I think it’s 50/50 Cam. Increase taxes on sugar laden foods that have less than the dietary recommended intake or more than 20% of your recommended calorie intake. A lot of fat people dont have great quality of life so where does the money come from?

    • Shoreboy57

      That doesn’t mean taxes and bans are the solution. Far more food bought at corner takeaway stores than Maccas but according to Hoek and her mob its always Maccas fault.

      • Agent BallSack

        I would look at Amatil, Pepsi , Bluebird etc as being far more damaging in New Zealand. $1.20ish for 2.25 litres of coke versus $5 for 2 litres of milk? Something is drastically wrong.

        • Shoreboy57

          So you put a 20% tax on Coke (as demanded by the public health do-gooders) and its $1.44. So that’s going to make a difference? Hardly Amatil’s fault Milk is $5. If you removed sugary softdrinks completely as Hoek and others want, as a nation we would still be consuming 98% of the sugar we do today. That doesn’t shift the needle, so what do you ban next

          • Agent BallSack

            Not ban – Make sure that the companies are providing these products foot the bill in some way for the later ill affects on our people.

          • Phil T Tipp

            Naw, you’ve got a death-grip on the wrong end of the stick Agent BawBag. It’s my fucking choice, to consume or not to consume – end of. The state can get the fuck out of my kitchen.

          • Agent BallSack

            Disagree Filthy. If its okay for me to pay higher taxes to poison my lungs then you should pay higher taxes to be a fat cunt.

          • Phil T Tipp

            But I’m not a fat cunt. I’m a skinny cunt wot exercises. And as a result of all that exercisin I occasionally require input of high energy foodstuffs. My metabolic rate is fucking extreme Agent BawBag. You think I should be penalised for being a fit fuck and that a stealth tax on my fave sugary boost is OK? On top of all the other fucking taxes those fat leeches in Parliament foist upon us with threats of violence?

          • Agent BallSack

            Then like me you probably only protein load very rarely and wouldn’t notice a negligible increase in costs passed onto the consumer.

          • Agent BallSack

            Why protect any multinational company that is shifting all its profits out of NZ? Bet if you put a 50% tax on fatty foods people will still buy them, but then that tax can go into our health care coffers or you and I will be paying for others bad diet choices. Just like I dont want to pay for people having children irresponsibly, I also do not want to pay for people eating whatever the fuck they want regardless of the consequences and then expecting the taxpayer to pick up the bill later.

          • Phil T Tipp

            That’s capitalism that is. There’s no protection going on here. And where does the state’s benevolent and highly intelligent fucking around with my food choices end? Once you’ve opened Pandora’s box, it’s downhill all the fucking way to bread and water, comrade.

          • Agent BallSack

            Social engineering aside – which I disagree with as I believe in freedom of choice, I dislike the fact its come from a think tank, hell that puts the shits up me to tell the truth. My point is that these companies are getting a free ride on the taxpayers back. Its the old adage, do anything you want as long as it doesnt hurt anyone else, or infringe on their freedoms but i would like to see what obesity costs the average taxpayer in NZ per capita.

          • Phil T Tipp

            Agreed, however what you’re kinda proposing, kinda is social engineering. None of those companies dictate human behaviour. Fat is as fat does. Stuffs its face with cake. Or foie gras. Or sausage rolls. Or fucking Macdonalds.

          • Agent BallSack

            No more social engineering than taxes on petrol, smokes, alcohol, the list goes on…People will pay for the product no matter what it costs but if it’s causing massive societal poverty the buck has to stop somewhere. Why is it always the taxpayer footing it?

          • Phil T Tipp

            Agreed! Common ground at last. Tax is tax, any way it’s sliced. Grasping greedy cunts. What I do is try and limit, as much as is fucking possible, paying any tax to the fucks as Principle No.1.

            What do you mean by causing societal poverty? The welfare state is fucked into the middle of next week and there’s no going back. Fucked. A fat tax ain’t gonna mend it.

            Incidentally, in my experience, there are many more chins wobbling round the table when lawyers and MPs gather to stuff their fat sponge faces than when the average threadbare immigrant family huddle to pass the cheap noodles.

          • IWantToBeLikeMallardOneDay

            Wholemeal or potato bread remember. White bread has too much gluten in it.

          • Travis Poulson

            Tell me you’re not one of these gluten free hypochondriacs

          • IWantToBeLikeMallardOneDay

            Haha, nope. I eat anything and everything that doesn’t move. I am just pointing out that the state will not reduce dietary criteria to bread and water. They will ban bread and leave us with fennel.

          • Travis Poulson

            That’s bread and FLOURIDATED water you ungrateful sod!

          • IWantToBeLikeMallardOneDay

            Haha, I haven’t heard anyone use the word sod in ages! I have to use it more in conversation.

          • Auto_Immune

            You could ensure that – as far as possible – that the taxpayer didn’t pick up the tab I suppose.

            No DHB funding of gastric bypasses, no subsided fat reducing drugs (if any are), no health promotion funding related to obesity, etc?

        • dan

          Sorry but coke is predominantly water and pretty much free, milk on the other hand…….

  • Agent BallSack

    One of the better pics out there…but by no means the only. Gotta feel sorry for this kid, I dont think there will be any chance of him recovering from this.

    • Dave

      ABS, that looks like plain Bene bashing, you could have taken a picture of kids from Remuera or Khandallah at Maccas!

    • Bunswalla

      “Have you finished with that Big Mac, fries and thickshake?”

  • Lion_ess

    What’s next – banning the consumption of “junk food” in public places? Workers huddling in the cold, outside their offices to eat a burger or a cake? Check-Out operators requiring supervisors’ approval before they scan food items deemed bad for your health? 1984 finally got here. As Bill Hicks observed ….
    “Go back to bed, America. Your government has figured out how it all transpired. Go back to bed, America. Your government is in control again. Here. Here’s American Gladiators. Watch this, shut up. Go back to bed, America. Here is American Gladiators. Here is 56 channels of it! Watch these pituitary retards bang their fucking skulls together and congratulate you on living in the land of freedom. Here you go, America! You are free to do what we tell you! You are free to do what we tell you!”
    ― Bill Hicks

  • Middleagedwhiteguy

    This is the issue….

    The wowsers that have said smoking is bad for you, and have done everything possible to discourage you from doing so, have turned to branding the very product that is bad for you in accordance with their wishes, hence the pictures of the effects of smoking on the pack. Now I have never smoked, and never will. There is ample information available without resorting to this to discourage people from taking it up, and I would prefer an anti smoking message that did not require those who sell to vilify their own product.

    My problem is, now that the war against ciggies is nearly won, what will be the next target be? We have a number of options. Alcohol and unhealthy food are the 2 next cabs off the rank and it would appear that there is a certain faction whose goal it is to impose their way of life on to the rest of us, using the rationale that whatever is not good for you, is bad for you, and must be banned.

    If you want to gorge yourself on fatty fast foods, be my guest. But don’t go crying when I call you fat, and don’t stop me from having the occasional treat.

    • Agent BallSack

      Like me though, you probably eat fast foods from these suppliers once a month or so. It’s the people who eat it Wednesday thru Sunday and view it as a acceptable meal substitute which it is not.

    • Shoreboy57

      Have no doubt, what is done in the name of public good is a revenue stream for Hoek an others to tap into. Govt funded research – why get a real job. Now that tobacco’s done time to find a new source of money

      • Agent BallSack

        Tobacco is far from done.

  • Agent BallSack

    I wouldn’t blame any particular supplier myself, rather it’s every one of them. I am a smoker and I pay through the nose for my product, its dangerous and unhealthy and causes health issues far down the line – I don’t dispute that. The real question is, has any tobacco supplier in NZ laid of staff or closed down to the crackdown on their product? Profits (and HUGE ones) are still being made.

    Companies that are selling the fat and sugar laden sweets have no requirement to pay for the later ill effects that their products are causing and they have far reaching health consequences too. Hundreds of millions of dollars are shipped out of NZ every year as profits to these parent companies and the New Zealand tax payer is footing the bill for the clean up. Who cares about plain packaging, thats a smoke screen. The real issue is how much damage these untaxed dangerous products are doing to our populace.

    • Phil T Tipp

      Auto-Immune is correct. There is neither a sane place to begin nor is there an end to the slippery slope you’re advocating. The state has no business here.

  • Auto_Immune

    …and how the hell would this work for Fish and Chips?! Fish and Chips doesn’t come in branded packaging, nor is there any coordinated marketing.

    • Dave

      They already come with a major warning when sold in Auckland, “wrapped in the Herald” its enough to put anyone off their Fush & Cheps”

  • Andy

    I’m sure if we put enough effort we could create the “perfect NZer”. About 6 foot tall, olive skin, blue eyes, blonde hair.

    Just requires a bit of “social engineering”

  • cows4me

    Why don’t the bastards just be done with it, cameras in every house, GPS controlled cars, state religion, branding on forehead and fucking solvent green for dinner. It’s not about the food people it’s about control and power.

    • Lion_ess

      We’re just about there Cows, and it’s Soylent Green btw.

  • Johnny T

    Alcohol is probably next in the firing line. Where do these cunts get off telling us how to lead our lives?

  • LionKing

    Fucking typical of loopy academics that think they know best. Cut their funding and see how they get on in the real world.

  • BR

    Maybe KFC should be forced to air that 70s cartoon advertisement with the fat kids in the back of the car.


    • Bunswalla

      You mean this one?

      Always a great ad but watching it now with the fat klds, unrestrained in the back of a convertible, running across the road, car up on two wheels, the PC brigade would fair shit themselves.

      Good times, good times.

  • IWantToBeLikeMallardOneDay

    Just recriminalize prostitution and they’ll never get laid and then they’ll have an incentive to fix their bodies.

  • Hazards001

    This is nothing more than the thought police and the fun police banding together.

    The typical liberal elite that want to control everyone’s lives because they know best.
    Reading down the comments quickly the few supporters of this stupidity claim to be thin and therefore not a burden on the health system. Good for them.

    There is always a pay off when the do gooders of the world get their way. They move onto the next project. Sooner or later it will be your turn. It will be alcohol or motor cycles horse riding or the size of your cars engine.
    The fun/thought police are determined to do what is right for us all regardless of whether we want them too or not!

    Who gave these mostly female, puritanical, over educated spinsters the right to force me and my kids to live forever wrapped up in cotton wool?

    I’m more than capable of making the right choices for myself and my family and if I wasn’t then the gene pool won’t be any worse off for my early demise via a massive heart attack!

  • pukakidon

    Who cares about the Fatties and Smokers, they are the least of of probs. We should tax thin fit pricks that live too long and there by sucking the tax payer dry in old age while they shit their pants for 20 years when their mind has failed.

    They are a bigger drain on the tax payer than the ones that die earlier in life. You would be very surprised at how much is subsidised by the government. While their money is tied up in trusts.