Hubbards now openly misleading customers


Oh dear, oh dear what a mess.

Hubbards response to the outrage that they have been misleading New Zealand consumers has now taken a disturbing new twist.

In June, Hubbards was caught out lying to consumers about the levels of sugar in the Hubbards’ Muesli cereal range.

Now we see Hubbards spin doctors trying to tell the media that it’s all right saying to the Herald on Sunday “the labelling errors are regrettable”!

On top of that they threw some poor faceless person under the bus blaming them for the stuff up…”human error” they call it.

The Kiwi company blamed human error for four products being incorrectly labelled. It tested the products after the Herald on Sundayrevealed some cereals had up to 120 per cent more sugar than advised on the boxes.

Chief financial officer Sean Kelly said the error was “regrettable” and thanked the Herald on Sunday for drawing attention to it.

“Independent testing found inconsistencies in the sugar levels printed on the labelling of four of the mueslis. After a thorough internal review, we are satisfied this has been a genuine mistake resulting from human error.”  

I’m not sure how they can claim “human error” caused this as they are relabeling, which put simply, means they were wrong and probably did not test the products, using theoretical data instead of actual testing results. This is not human error but nothing short of a gross failure of their processes and procedures.

Here’s a WO public health message: These are the offending Hubbards’ muesli that have a truck load more sugar in them than on the labels.

Loaded with Sugar: In the product but not on the label

Loaded with Sugar: In the product but not on the label

So what are Hubbards doing about this?  Well they say they’re relabeling these four products from July 15th.  So in the meantime there’s 8 days where Hubbards is happy for customers to be misled.

They obviously haven’t heard of a thing called a product recall which is “an effort to limit liability for corporate negligence and to improve or avoid damage to publicity.”

Meanwhile Hubbards happily promote on their Facebook page their muesli cereal to very, very young children.

Promoting sugar loaded cereals to the very young

Promoting sugar loaded cereals to the very young

Makes you wonder if this “newest Hubbards fan” (or his mother) is reading the “current events” which show Hubbards muesli is full of sugar and has misleading labels on the packets?

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As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story. When he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

They say that news is something that someone, somewhere, wants kept quiet. Cam Slater doesn’t do quiet and, as a result, he is a polarising, controversial but highly effective journalist who takes no prisoners.

He is fearless in his pursuit of a story.

Love him or loathe him, you can’t ignore him.

To read Cam’s previous articles click on his name in blue.