Put your hand up if you are sick of “awareness raising”

We have seen it all…last weekend there were twerps sleeping out for a night under stars on the pretence of “raising awareness” of homelessness.

Pathetic liberal hand-wringers mostly…including Jacinda Ardern sleeping “rough” in a Panda Onesie! Raising awareness? Pah! More like assuaging liberal guilt. She is just taking the piss…waiting for the Man Ban to take effect. Seriously who was advising her?

"Raising Awareness" in a onesie?

“Raising Awareness” in a onesie?

I learned about sleeping rough as a kid by going tramping, not wearing a panda onesie.

Anyway I’m sick of these sorts of campaigns, seems others are too:

Campaigns designed to raise awareness are as much about advertising the status of the campaigners as they are about changing the outlook of a target audience. For example, advocates of breastfeeding produce literature that affirms the virtuous nature of their own lifestyles while also inviting those who have not seen the light to become aware. The very term ‘raising awareness’ involves drawing a distinction between those who are enlightened, who are aware of something, and those who are not. It draws attention to the fundamental contrast between those who know and those who are ignorant, between the morally superior and the morally inferior. So someone who allows his children to eat junk food is not only unaware and ignorant; he’s also morally questionable.

Awareness-raising campaigns impute to their advocates the values of intelligence, sensitivity, broadmindedness, sophistication and enlightenment. For that reason, the mission of raising awareness has become a key cultural resource for those who want to distinguish themselves from others. Awareness-raisers are invariably drawn towards inflating the behavioural and cultural distinctions between themselves and the rest of society; they are preoccupied with constructing a lifestyle that contrasts as sharply as possible to the lifestyles of their moral inferiors. What is really important about their lifestyles is not so much the values they exhort, but that they are different, in every detail, from the lives led by obese, junk-food eating, gas-guzzling, xenophobic and fundamentalist consumers of the tabloid press and junk culture.

Sociologically speaking, the act of raising awareness is really a claim for moral respect, and more importantly moral authority. The possession of awareness is a marker of superiority – and the absence of awareness is taken as a sign of inferiority. Those who refuse to ‘be aware’ are frequently morally condemned. Outwardly, awareness-raisers eschew the language of morality. They insist that they’re just providing information to help people make an informed choice. They say they are not in the business of judging others; they only want to support ‘the vulnerable’. In truth, when it comes to preaching, these awareness entrepreneurs are in a class of their own. They may use the rhetoric of non-judgmentalism, but they have no inhibitions about telling parents how to bring up their children or instructing citizens on how to behave and what food we should consume.


Do you want:

  • Ad-free access?
  • Access to our very popular daily crossword?
  • Access to daily sudoku?
  • Access to Incite Politics magazine articles?
  • Access to podcasts?
  • Access to political polls?

Our subscribers’ financial support is the reason why we have been able to offer our latest service; Audio blogs. 

Click Here  to support us and watch the number of services grow.

As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story. When he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

They say that news is something that someone, somewhere, wants kept quiet. Cam Slater doesn’t do quiet and, as a result, he is a polarising, controversial but highly effective journalist who takes no prisoners.

He is fearless in his pursuit of a story.

Love him or loathe him, you can’t ignore him.

To read Cam’s previous articles click on his name in blue.

32%