Rudd Effect waning

Word cloud of survey respondents on Kevin Rudd.

Word cloud of survey respondents on Kevin Rudd.

Kevin Rudd’s positive effect on Labor’s polls seems to have been temporary.

KEVIN Rudd might have turned around Labor’s poll performance, but the mystical Rudd-effect may be waning.

According to an exclusive News Corp Australia poll of more than 26,000 readers, trust in Mr Rudd has gone backwards in the past three weeks. 

Compared with a similar survey conducted following Prime Minister Rudd taking office on June 26, this week Mr Rudd is considered less trustworthy to sort out any of the major policies including immigration, health, education and the economy.

Almost two-thirds of respondents trust Opposition Leader Tony Abbott over Mr Rudd to sort out the economy and immigration policy.

Mr Rudd performed best in the area of education, where 27 per cent of respondents trusted him to address the problems. Mr Abbott claimed the trust of 51 per cent of respondents.

Mr Rudd has not been able to shake his negative image with “liar”, “arrogant” and “fake” the most common words associated with him.

Looks like Kevin O’Lemon is coming back.


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As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story. When he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

They say that news is something that someone, somewhere, wants kept quiet. Cam Slater doesn’t do quiet and, as a result, he is a polarising, controversial but highly effective journalist who takes no prisoners.

He is fearless in his pursuit of a story.

Love him or loathe him, you can’t ignore him.

To read Cam’s previous articles click on his name in blue.

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