Rudd Effect waning

Word cloud of survey respondents on Kevin Rudd.

Word cloud of survey respondents on Kevin Rudd.

Kevin Rudd’s positive effect on Labor’s polls seems to have been temporary.

KEVIN Rudd might have turned around Labor’s poll performance, but the mystical Rudd-effect may be waning.

According to an exclusive News Corp Australia poll of more than 26,000 readers, trust in Mr Rudd has gone backwards in the past three weeks. 

Compared with a similar survey conducted following Prime Minister Rudd taking office on June 26, this week Mr Rudd is considered less trustworthy to sort out any of the major policies including immigration, health, education and the economy.

Almost two-thirds of respondents trust Opposition Leader Tony Abbott over Mr Rudd to sort out the economy and immigration policy.

Mr Rudd performed best in the area of education, where 27 per cent of respondents trusted him to address the problems. Mr Abbott claimed the trust of 51 per cent of respondents.

Mr Rudd has not been able to shake his negative image with “liar”, “arrogant” and “fake” the most common words associated with him.

Looks like Kevin O’Lemon is coming back.


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  • johnbronkhorst

    OK…I Will say it!!!
    TOLD YOU SO!!!!!!!!!!!!!!!!!!!!!

  • Patrick

    But it is not an image – he is a liar, he is arrogant, he is false, he is a control freak. The more he is back in the media the more the voters are reminded of why he was rolled by Gillard. He either calls an early election & takes his chances or he waits & gets a reaming from the Libs/Coalition.

  • Tamati

    Baloney, it’s survey of News Corp readers not a random poll of Australian voters. Not worth the paper it was written on.

    • Adolf Fiinkensein

      Today’s Newspoll, which is a random poll of Australian voters, confirms this result.
      The Ruddymoon is over.

  • Chiefsfan73

    The only person in politics likely to be considered a bigger a-hole than Wussel Norman

    • Agent BallSack

      Thats a pretty big call considering RNIAFC!

      • Chiefsfan73

        Took me a while to decode RNIAFC, nice work. John Harawira has to be up there.

    • johnbronkhorst

      Only due to opportunity!