Can we tell fat bastards they are fat too?

Once smoking is finally killed off in New Zealand expect the troughers in the anti-smoking industry to move to attacking obesity, food ingredients, sugar and fat.

They will use the same tactics. Here is one of them. Abusing smokers and treating them like pariahs despite their massive contributions to the state coffers.

Though tactic might have some merit though.

Forget their health, aim at their vanity – research suggests smokers who are told they stink are more likely to quit the habit.

In findings that are to be published in the prestigious Journal of Smoking Cessation, an Auckland University research team reveals insights into the real reasons that prompt smokers to quit and shows how quit campaigns are wide of the mark. 

The survey – “Do New Zealand Maori and Pacific walk the talk when it comes to stopping smoking? A qualitative study of motivation to quit” – finds that questioning the personal hygiene of smokers may be a significant motivator.

One of the report’s authors, Dr Marewa Glover, said campaigns with the primary purpose of triggering quit attempts should include more emotionally loaded reasons, such as “it stinks”.

“It stinks probably has a greater emotional load because it relates to personal hygiene and can be associated with stigma, shame and embarrassment,” she said.

This was highly likely to trigger a decision to stop smoking.

I wonder how they are all going to cope once e-cigarettes take over as a nicotine delivery method, with no smells, no burning and no tobacco?

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As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story. When he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

They say that news is something that someone, somewhere, wants kept quiet. Cam Slater doesn’t do quiet and, as a result, he is a polarising, controversial but highly effective journalist who takes no prisoners.

He is fearless in his pursuit of a story.

Love him or loathe him, you can’t ignore him.

To read Cam’s previous articles click on his name in blue.