Magazines in decline,except in one category

The publishing of dead tree version of magazines and newspapers continue to decline…except for one category that is

It hasn’t been a particularly great year for magazine circulation, but one category is shining as a beacon of hope for the American publishing industry: guns.

American Rifleman and America’s 1st Freedom, both of which are benefits of NRA membership, saw their circulations increase 14 percent to 1.9 million and 8 percent to 545,019, respectively, in the first half of the year versus the year-ago period. Handguns and Guns & Ammo, published by InterMedia Outdoors, saw their circ jump 16 percent to 137,648 and 7 percent to 416,224, respectively. 

Those numbers notwithstanding, overall circulation of 390 measured titles declined about 1 percent in the first half, with newsstand sales down 10 percent, according to newly released data from the Alliance for Audited Media (formerly the Audit Bureau of Circulations).

I look forward to my American Rifleman and American Hunter arriving shortly.


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  • Justsayn

    A little bit surprised the NRA members read.

    • Bunswalla

      They just buy it for the pictures.

      • Justsayn

        Did you like the setup? bang bang

  • cows4me

    Obummer is the August centrefold, gun dealer of the month.

  • snakebit

    Yip they are good mags. I like the articles about burglars getting shot trying to break into people’s homes…great stuff.