So Whaleoil is Number One Blog. But where does it rank as an opinion maker?



Alexa has been ranking web sites world-wide for many years using actual traffic statistics.

I decided to have a peek to see where Whaleoil ranks among the current top 500 visited web sites by New Zealanders.

Whaleoil is the 83rd most visited site word-wide by New Zealanders according to Alexa.

Google holds the top spot, followed by Facebook.  No surprises there.  But if we take out the overseas web sites and just rank true NZ ones, the following picture emerges.

  1. TradeMe
  2. NZ Herald
  3. Stuff
  4. ANZ Bank
  5. Westpac
  6. ASB Bank
  7. Kiwibank
  8. TVNZ
  9. Metservice
  10. BNZ Bank
  11. Seek
  12. Inland Revenue
  13. Xero
  14. The Warehouse
  15. Vodafone
  16. Grabone
  17. Skykiwi
  18. Air NZ
  19. Telecom NZ
  20. Yellow Pages
  21. 1 Day
  22. GeoNet
  23. Lotto
  24. NZ Dating
  25. Whaleoil

So, 83rd visited site over-all and 25th NZ site over-all.  Let’s now see where Whaleoil ranks when we filter it to News/Political/Commentary sites only.

  1. NZ Herald
  2. Stuff
  3. TVNZ
  4. Whaleoil
  5. 3 News
  6. Radio NZ
  7. Kiwiblog
  8. NBR
  9. Scoop
  10. (outside the top 500)

In spite of what the critics would like you to believe, Whaleoil is a major force in the New Zealand news/opinion category.

Whaleoil’s success is even more remarkable when you consider that it doesn’t have the promotional vehicles that old bricks and mortar media such as newspapers, radio and TV can bring to their web sites.

If you factor in its growth over the last 12 months, and look towards the election, it is clear that being a Whaleoil reader means you’re in good company.

Whaleoil.  New Zealand’s number one and most feared political commentator.

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