Top spin from One News as they attempt to save Shearer’s skin

In a bizarre news item at the One News website they are spinning furiously that David Shearer is ok for now because in the preferred PM stakes he has gone up a measly 1%.

John Key has dipped and Labour leader David Shearer has risen in the preferred prime minister stakes, according to the latest ONE News Colmar Brunton poll.

The poll results, announced on TVNZ’s Q+A programme today, show the Prime Minister is down 1% to 41% and Mr Shearer is up 1% to 13% support as preferred prime minister. 

ONE News political editor Corin Dann told Q+A the poll result is “stop the rot” for Mr Shearer “because it was looking very wobbly for him for a while”.

The poll captured mostly opinion on the housing policy announcement “and I think it has stabilised his leadership a little bit at a time when it was looking very wobbly,” Dann said.

“I think he can springboard from this and use this to get more strength from it,” he said.

The curious thing is that One News has let this little bit out of the bag but not mentioned the rest, and more important part of the poll results…that standing of the parties. Why is that?

Framing is why it is…a change that is well within the margin of error is hardly cause for such a feature ahead of the news tonight…unless it is the single piece of good news for the Labour party…we shall see.

On thing is for sure though, I think we can put Corin Dann in the red corner for that little bit of shameless spin.


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As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story. When he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

They say that news is something that someone, somewhere, wants kept quiet. Cam Slater doesn’t do quiet and, as a result, he is a polarising, controversial but highly effective journalist who takes no prisoners.

He is fearless in his pursuit of a story.

Love him or loathe him, you can’t ignore him.

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