Learning the lessons of the NRA

Smart operators watch the NRA in action and see that politicians fear them. I blogged about this yesterday.?Other lobby groups are now picking up on the robust tactics of the NRA.

One organisation now moving to create fear and loathing is the Heritage Foundation.

The Heritage Foundation?has decided it is better to be feared than loved.

The conservative think tank conducted private market research on Capitol Hill between 2008 and 2009, asking respondents whether they were ever worried about being on the wrong side of Heritage?s position.

?Overwhelmingly, nobody cared,? said Tim Chapman, now the chief operating officer of Heritage Action, the organization?s three-year-old advocacy arm.

To combat this, the think tank created Heritage Action to knock some skulls around. But by doing so, Heritage upset the traditionally cozy relationship the Heritage Foundation had with congressional Republicans.?

It was along this strategic arc ? a conscious decision to be more combative ? that the think tank chose Sen. Jim DeMint, 62, a polarizing, conservative firebrand, to lead it.

Heritage Action was created in 2010 ?to make politicians feel the heat of accountability on conservative issues,? DeMint said in a statement to the?Washington Examiner. ?Politicians don?t like being held accountable. ? Since Heritage was founded our researchers have been committed to not writing papers that sit on a shelf, but to change the country for the better.?

Holding politicians to account is something the media used to do but sadly since becoming highly politicised have largely failed. Lobby groups now hold their feet tot eh fire and are far more effective at it.

When the politicians aren’t afraid of you then they can do whatever they want. Fear and loathing is to be fostered and used to keep them on their toes.