RTDs targeting of kids in the Government Crosshairs, Ctd

Via the tip-line

The biggest RTD producer by far in NZ is Independent Liquor. Clearly they have no shame in running promotions targeting kids.

Another WO fan has sent this in after reading about their Whipped Cupcake RTDs, wondering what’s next after Cruiser and Cindy’s finished getting the whole world in her cans.

The latest trend seems to be to spike spirits with tobacco “flavours and scents”. The question will be whether Independent Liquor will leap on this, and start pump out a tobacco flavoured RTD to their customers in South Auckland? Just imagine the howls of outrage from not only groups like Alcohol Healthwatch or the Drug Foundation, but also the anti-tobacco troughers. 

I’ll look forward to Independent Liquor’s Julian Davidson or its lobbyist Mark Unsworth rolling up to the Beehive for the ‘please explain’ arguing that they’re “managing the products… with social outcomes we all seek, including the Government” is just what the Government was looking for.

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