Welcome to the jungle: Gareth Morgan’s Book Title Gaffe


Over the next few days we’re going to see a pair of economists desperate once again, to be the centre of attention.

It got me thinking after the Trougher of the Year post.

As Gareth Morgan and his pal Geoff Simmons go around pimping their new book Appetite for Destruction, they have inadvertently fallen into the trap of tripping up at the starting gate. Just a small thing, like fact-checking on the title of their book Appetite for Destruction. 

See pop artist Robert Williams did a painting called Appetite for Destruction in 1978. Then Guns N’ Roses used his artwork for their album Appetite for Destruction until people found it HIGHLY offensive – especially the imagery of a robotic rape scene.

Now you may say this is completely different and has nothing to do with a book banging on about the evils of Big Food. You could be right.

But if you’re going to name a book, one of the first things to do is fact-check the proposed name and make sure there’s no potential downsides.

Clearly these guys really do believe that they’re brighter and cleverer than the rest of us. Welcome to the Jungle Gareth.

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As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story.  And when he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

They say that news is something that someone, somewhere, wants kept quiet.   Cam Slater doesn’t do quiet, and as a result he is a polarising, controversial but highly effective journalist that takes no prisoners.

He is fearless in his pursuit of a story.

Love him or loathe him.  But you can’t ignore him.