Fredo Frog now a target for Health Troughers

image001Readers will have noticed my disdain for troughers. Readers will also have followed how so-called public health researchers troughers funded by Tony Ryall’s Ministry of Health, have lost interest in tobacco and are now focusing on obesity.

The same play book once used against tobacco is now being rolled out against food manufacturers.

Troughers are a cunning lot. They’re now using Sue Chetwin – that hired mouthpiece for the anti government Copper Tax campaign, as a call bearer to stop children seeing cartoon characters.

Chetwin’s Consumer NZ has been put up as an ‘independent’ third party to call for controls on marketing gimmicks on food packaging saying scary things like;

if companies rope them in young, they’ll be hooked for life

And

American researchers have found children preferred the taste of McDonald’s branded food over that in plain packaging

Oh FFS, here we go again. The same lines were used against Big Tobacco. BS you say. Won’t happen here? Big Tobacco used to say that too.

Here’s a quote from Super Trougher Boyd Swinburn

It’s a huge battle akin to the battle with tobacco over plain packaging and no one would have believed that was possible even a few years ago.

Otago University is making quite a name for itself as Trougher Central. While not in the same league as Super Trougher Extraordinaire Prof Boyd Swinburn,  Otago health researcher Trougher Louise Signal is staking a claim on the obesity trough, tucking into more than half a million dollars thanks to the golden tap that is the Health Research Council of New Zealand.

While Ryall is facing off these calls, the Green Taliban will throw more millions at these troughers. For Big Food it’s now not a matter of if these things will happen, it’s when.


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As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story. When he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

They say that news is something that someone, somewhere, wants kept quiet. Cam Slater doesn’t do quiet and, as a result, he is a polarising, controversial but highly effective journalist who takes no prisoners.

He is fearless in his pursuit of a story.

Love him or loathe him, you can’t ignore him.

To read Cam’s previous articles click on his name in blue.

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