Kiwiblog calls for label changes to RTDs

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Whoops, looks like Independent Liquor’s sponsored travel blogger David Farrar support for calorie labels for alcohol may have just cost his sponsor hundreds of thousands of dollars in new costs.

His comment “I know I drink far less now, knowing how much weight you put on with a few beers or wines” very conveniently forgets to mention his sponsor’s lolly water alcopops or RTDs for short.

But while ‘forgetting’ about RTDs, Farrar’s eagerness and support for a new labelling regime for alcohol products to reveal how many kilojoules each drink contains, will end up forcing significant new costs onto his beloved sponsor by way of labelling and expensive testing regimes. 

Independent Liquor’s PR man Mark Unsworth must have spat out his soy latte this morning reading this, wondering how his tame blogger could have gone so feral on them.

Wouldn’t be surprised if Independent Liquor’s boss Julian Davidson must now be wondering whether producing Kiwiblog RTDs was such a good idea after all.

Maybe this is all subertfuge to provide a bit of cover so later they can point to the post as justification of going against sponsors…like he does when questioned about his loyalty and apologist posts for National.


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As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story. When he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

They say that news is something that someone, somewhere, wants kept quiet. Cam Slater doesn’t do quiet and, as a result, he is a polarising, controversial but highly effective journalist who takes no prisoners.

He is fearless in his pursuit of a story.

Love him or loathe him, you can’t ignore him.

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