Kiwiblog calls for label changes to RTDs

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Whoops, looks like Independent Liquor’s sponsored travel blogger David Farrar support for calorie labels for alcohol may have just cost his sponsor hundreds of thousands of dollars in new costs.

His comment “I know I drink far less now, knowing how much weight you put on with a few beers or wines” very conveniently forgets to mention his sponsor’s lolly water alcopops or RTDs for short.

But while ‘forgetting’ about RTDs, Farrar’s eagerness and support for a new labelling regime for alcohol products to reveal how many kilojoules each drink contains, will end up forcing significant new costs onto his beloved sponsor by way of labelling and expensive testing regimes. 

Independent Liquor’s PR man Mark Unsworth must have spat out his soy latte this morning reading this, wondering how his tame blogger could have gone so feral on them.

Wouldn’t be surprised if Independent Liquor’s boss Julian Davidson must now be wondering whether producing Kiwiblog RTDs was such a good idea after all.

Maybe this is all subertfuge to provide a bit of cover so later they can point to the post as justification of going against sponsors…like he does when questioned about his loyalty and apologist posts for National.

 


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  • blokeintakapuna

    the alcohol “pressure groups” have actively campaigned to keep nutritional info off alcohol products for decades. An apathetic and ignorant public don’t really seem to care – despite the HUGE amounts of sugar in both drink and all manner of food.
    No wonder NZ has troubles with over 1 million now classified as “Obese” along with our disgraceful diabetes epidemic.
    …and it’s all the fault of sugar… and the hiding of it in our food and drink in plain sight.

    • OhopeBeachBugger

      Bloke, I reckon the obesity epidemic is kinda like global warming…the next swindle right under your nose.

      • blokeintakapuna

        Clearly you have never been to Manukau Mall food hall around lunch time…

        • OhopeBeachBugger

          True that…but a couple fat Polys does not an epidemic make. What we do know for sure is that the ‘State of Fear’ is a very real thing – we must always be frightened out of our wits about something dreadful. An army of fatties? SAVE ME, SAVE ME! Take my tax money and spend it! PLEASE!

  • Pissedoffyouth

    Don’t eat anything your grandparents didn’t eat, and don’t drink anything they didn’t drink.

    Also, beer doesn’t make you fat its the chips and peanuts that you munch back on after a few.

    i used to drink a box of woodies on a friday night but stopped when someone told me “would you drink 12 cans of coke in a night?”. Would rather stick to beer

    • “beer doesn’t make you fat its the chips and peanuts that you munch back on after a few.”

      Whoever you’ve been talking to, or whatever you’ve been reading, you were told lies. Sorry. Beer makes you fat. I’m afraid you’ve been misinformed. Plenty of experts will back me up. Beer is jam packed full of calories. Whoever told you beer doesn’t make you fat, give them a giant slap in the face.

      • OhopeBeachBugger

        Hey man, don’t ruin the dream. This is one specific area where being wrong is being right. Beer is very good for you. As observed by Ben Franklin (apocryphal, possibly falsely) ‘Beer is proof that god loves us and wants us to be happy’.

        • As was commonly said at my old local:

          “there’s a meal in every glass.”

          • blokeintakapuna

            A steak and egg in every one…

    • James Growley

      Sometimes, it just doesn’t work that way. I was told to eat plenty of salmon, so I did – for the past six months or so I have been eating fresh salmon (which I don’t particularly enjoy) in one meal a day. Now I find out that the claims they make about the health benefits are false, they feed the damn things entrails from the abattoirs and for good measure add dye so the salmon has a pink colour. Fuck, do I feel cheated.

      • Orange

        And full of mercury? I can’t remember which fish are affected most by that.

    • Dick Brown

      I’ve never ever ever met a fat alcoholic.

    • Michael

      Sorry, read up on how alcohol is treated by the body. The body can’t deal with it, it treats it as a poison and stop metabolising food to remove the alcohol from your body. The food is stored as fat rather than broken down and processed.

      At least be honest with yourself, booze is generally not good for you, but neither is a pizza. Thats why nutritional labelling can be useful, this isn’t a “fat” person issue, “skinny” people can be obese too.

      • Dick Brown

        I’m sorry but according to human history we are quite capable of dealing with it or else our bodies wouldn’t process it.

        • Dick Brown

          It’s not booze’s fault society places it front and centre as the binge drug of choice for most of the world.

  • patrickstarr

    Whilst we have a public health system, and with obesity now by far the leading cause of preventable death….. Yep, something has to be done

    • tspoon

      not really. just stop funding for fat peoples health problems. double saving if you count the pension reduction.

  • Kopua Cowboy

    The poor little dears, why don’t we give away a minder with each bottle sold just to make sure they don’t overindulge?

  • Grantavius
    • Pissedoffyouth

      Standard drinks were actually a subsidy to uni students – getting the most standards per dollar

  • jonno1

    Sounds good to me – I have problem maintaining weight, even take a supplement to add a few kilograms, so the more kilojoules or kilocalories the better as far as I’m concerned. I’m not much of a beer drinker, but it seems like I need to correct that deficiency.

    (Edit) Ahh, thoose Coron, con, Carin… bees were ver god.

  • Larry

    Alcohol and food both have calories and your body cant store the alcohol ones so the food ones get converted to fat. So you can drink or you can eat but if you do both you get fat!

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