Is this racist?

Lord Sugar is in a spot of bother in the UK.

Lord Sugar has been investigated by police after being accused of posting a racist Twitter message, The Mail on Sunday can reveal.

The outspoken entrepreneur and Apprentice star posted a photograph of a crying Chinese child to 3.2 million Twitter followers, joking that the youngster was upset after being told off for leaving Apple’s iPhone production  line – a reference to the Asian factories where the phones are made.

The tweet prompted a single complaint to the Metropolitan Police from a Twitter user, who referred to the Labour peer as a ‘vile racist’.

Sugar 3.jpg


Police contacted the complainant twice, urging her to make a statement at a police station, which she eventually did, and yesterday police confirmed that officers from Merseyside’s Hate Crime Investigation Unit took several days to decide whether a crime had been committed by the Labour peer’s tweet.

However, the remark was in the end classed as a ‘hate incident’ – which means no further action will be taken, although details will be kept on file.


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  • James

    Typical lefties trying to generate faux-outrage out of everything; even other lefties.

    • Meg

      You understand Lord Sugar is a Labour peer right?

  • LesleyNZ

    How ridiculous. Now why would you dress a kid in a watermelon?

    • Looks more like they escaped a green party indoctrination camp.

      • LesleyNZ

        Yeah – Greenie watermelon kids – green on the outside – red in the middle.

    • Liberty

      Nappy training a green

  • middleagedwhiteguy

    If anything, this tweet highlights labour practices in the “workers paradise”.

    • Liberty

      Its a bit of satire with whiff of truth.
      Some people might not agree with the Chinese way of doing things.
      The reality is they feed , clothe and house most of their people.
      While the west enjoys technology at an affordable price.

    • Bunswalla

      Totally agree – it’s a thinly veiled dig at a competitors’ business model and work practices. I think if anyone should be offended it would be Apple. Bear in mind I subscribe to the George Carlin view of what happens when you’re offended (nothing).

  • Harry B’Stard

    good job he didn’t call the kid Tōjō

  • OhopeBeachBugger

    Even if it was racist, who cares? If we said Asians are cleverer than Caucasians, that would also be racist, but nobody has a problem with acknowledging that fact. So fucking sick of these fuckwits with such thin skins.

  • Arran Hunt

    Ok, iPhone 5 is made in China. Most likely the employees are Chinese. While there is a guess that these kids of Chinese, it’s hardly racist.

  • Andy

    This is typical of the “you can’t say that” brigade that patrol the Twittershere in the UK. It is taking a rather sinister and totalitarian direction

  • Jman

    Some people see racism everywhere. Some feminist nut in the US is calling Lorde’s song Royals racist.

    • DJ

      But fuck me if she doesn’t get schooled from just about every single comment on her post.

    • Typical Leftist US twits. Feministing has projected their anxieties and their expectations onto a woman from NZ who is being sarcastic about the US lifestyle and clearly saying she does not want it, thank you very much.

      Memo to the USA — your xenophobia shows when you call anyone who dares snark about your culture racist.

      • Bunswalla

        They also show their narrow world-view, lack of education, intelligence, empathy or writing ability. Just sayin.

    • Feck

      This feministing blog is an example of why I hate the Internet. It gives a voice to people who really shouldn’t be allowed one.

  • cows4me

    How long will it be before the “hate police” are called to rein in opposing political commentary? We are seriously losing the plot when so called hate incidents such as this is acted upon. It’s not the brave new world anymore, it’s a world built on censorship and fear.

    • James Stephenson

      If you’ve been following the Daily Mail v Miliband thing, you’ll see that it’s happening already.

      • cows4me

        Very sad James and isn’t convenient that the civilian population of the UK has being disarmed. Like fucking lambs to the slaughter.

  • redeye

    Racism used to be a vile description when levelled at anyone. Now days it’s trotted out so regularly it’s hardly even considered an weak insult.

    • philbest

      It is also routinely and deliberately confused with “culture”; criticise Muslims and you are somehow “racist”, as if criticising Mormons would make anyone call you “racist”.

      The answer to this nonsense is to proudly claim to be a “culturist” and turn the charge of racism back on the people who expect everybody of a particular race to remain untouched by any sort of “enlightenment”. It is us culturists who want everybody fed, clothed, living in peace and comfort and making progress. Don’t give me the “racist” crap because I think some people need to lose their stone age culture and us westerners need to lose the cringe and start asserting the universality of our values.

  • williamabong

    Young Asian boy walks into a bar with a beautiful parrot on his shoulder, the barman says “Where did you get that”, “China” replies the parrot, “There’s fucking millions of them”

    • Rusty B

      Could have said “It started as a wart on my arse”!

  • Patrick

    Police contacted the complainant twice, urging her to make a statement at a police station

    Cops meddling in matters they should stay clear of – why were they encouraging the complainant to make a statement? This is one of those messy, trivial, time consuming matters – in which nobody was harmed. Seriously doubt there were hordes of Chinese wailing in the streets about Sugar’s comments.
    Details will be kept on file – the thought Police are alive & well in Old Blighty that is for sure.

    • James

      Somebody should report the police to the police for wasting police time.

  • LabTested

    I have a kid who is 1/2 Chinese & I think Alan Sugar’s tweet is funny – cos it is close to the truth

  • FredFrog

    Allan Sugar taught the Chinese all they about making low quality shit products, and flogging them off cheap. Amstrad, biggest peddler of shit in the UK.

    This twat started out by vandalising car aerials in a particular area, then flogging off replacements at the local Saturday market.


  • One person was offended? This requires either Helen “Diddums” Clarke or “Harden up” Chopper to do an intervention. Free speech is offensive speech. Just call him a demented socialist troll — you will get far more points.

    And China has always run on it’s own rules, not those of the white barbarians.

  • Chiefsfan73

    Hate Crime Investigation Unit. WTF.

    • Mr_Blobby

      Some one should report Hone.

  • Mr_Blobby


  • steve and monique

    The truth is just that – the truth, not racist, just fact, why else is all the Chinese crap so cheap? We wouldn’t pay decent money and nor would they pay decent money to their workers, it’s a state run dictatorship, is what it is.

  • blairmulholland

    Why does David Cameron and the Conservative Party continue to allow this fascist bullshit to continue? Britain clearly is not a free country any more.

  • Harvey Wilson

    Sweet. (see what I did there ?)