September Blog Rankings

Time to review how the blog went last month.

We’re a little down on pageviews, but we have seen serious growth in our general audience.  Not too long ago we were pushing for 100,000 unique IP numbers per month, and during September we nearly enjoyed close to 120,000 visits from unique IP numbers.  Those are valuable metrics.

Thank you all – to the Team, the readers, the tipsters, the sponsors and yes, even the critics.  You are all a valuable part of what makes Whaleoil the largest non-corporate web site in New Zealand

As has become our policy of sharing how we do, here are our Google Analytics for September 2013



That little spike at the end is care of Paul “have you seen my Weiner” Findlay.  Paul caused Whaleoil to have its second best-ever daily result.  But Aaron Gilmore still leads that dubious honour.  Whatever else you may aspire to in life, being the reason Whaleoil is having one of its best days ever shouldn’t be on your To-do list…

From Disqus, we see that you lot of busy beavers have been commenting and voting away with wild abandon over the last month



That averages to about 481 comments a day.

And, as expected, since Alexa rates Whaleoil as New Zealand’s 25th most visited web site 4th most visited for news/opinion and the Number 1 New Zealand non-corporate site, it really doesn’t surprise anyone to see we don’t just lead in the blog rankings, we dominate.


Once again:  Thank you all.


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  • blokeintakapuna

    Congratulations to all – a very well done to WOBH!

  • redeye

    Very well done.

    What is the bounce rate?

    • Bounce Rate is the percentage of web site visitors that only ever view one page.

      This is an indication of the visitors intent to visit a web site. If you arrive at a site and it wasn’t what you were looking for or expecting, you will have a high bounce rate.

      On the other hand, if people arrive on your web site and click on more links, it is more likely they meant to come.

      Our average pages per visit is 6, so combined with a low bounce rate and the bell curve that no doubt forms in terms of pages read per visit, most of us probably read between 3 and 9 pages per visit.

      As you can see, the bounce rate jumped on the day the story about Paul Findlay published, reflecting a short term jump in visitors that just arrived to read that piece of exclusive news, and then immediately left the site thereafter.

      Most web sites slap themselves on the back if they have a bounce rate under 50%.

      WOBH’s bounce rate is what makes advertisers and opinion makers take notice. It indicates a dedicated and loyal audience, as opposed to tricking large numbers of people to come to our site by clicking links or poor search results.

      • tarkwin

        Most of those bounces were probably whale saving hippies who got the wrong site and scuttled off again.

      • GregM

        Hey I’m the highest on that chart, is that good or bad ?

        • Good for us, bad for any web sites you own :)

          • GregM

            Bugger. It’s the first time I got the highest score in anything :-{.

            Good job team, thanks for keeping it real.

      • Patrick

        Prop Management – those Franks boys obviously need a lot of looking after………

    • You might find this interesting.

      This is uber-sysop Lynn Prentice of The Standard discussing bounce rates as it pertains to them.

  • thor42

    Good stuff WO.
    Do you have the updated world map of where visitors come from? That’s really interesting to look at.

    • click on the image to enlarge it (I hope)

    • More numbers, this time

      • thor42

        Thanks for that, Petal.

    • … incidentally, according to our critics, these stats are

      1) all faked

      2) achieved by tricking people to visit

      3) due to the “read more” on articles

      4) any combination of the above

      • cows4me

        The left would probably get higher figures if they didn’t ban you after the first couple of posts.

        • Patrick

          Or if they had content worth spending the time reading, I went to the Standard once & got a lump of sick in my throat so quickly left & have never returned.

        • Bunswalla

          You got a couple in? I’m impressed! Obviously I need to rethink my strategy.

  • Col

    Congrats love seeing those figures.
    I m waiting for Labour and the Greens too complain.

  • Whafe

    Awesome work Team Whale Oil…
    Keep it up, it is HUGELY appreciated

  • Since we’re having fun with last month’s stats – here are the top 10 search results once you take out all the variations of cam slater whale whaleoil blog, etc

    stephanie key


    paul findlay

    kendall twigden

    sucharitta milton

    mitchell brunings

    walter tauatevalu

    greg king death truth

    americas cup race

    david cunliffe

    • Patrick

      Those search results are flawed – “chimpanzee & Paul Findlay” are obviously the same search request.

  • It’s a pity you couldn’t have gone down another couple of places on the screenshot of the Open Parachute rankings. After a second record month in a row, Keeping Stock is up to #12, and poised to overtake No Right Turn.

    My numbers are small beer of course compared to those of the Mighty Whale, but they are trending in the right direction. Well done Cam, Pete and Trav & team;NZ’s top blog by some distance.

    • The foibles of living in an ISO / decimal driven system ;)

  • kehua

    WOBH the gift that keeps on giving. Salut.

  • Apart from the pleasant surprise that most of our readers use Google Chrome, which is quite a shift over 6 months ago, I also like to have fun inferring unscientific results from data. The numbers tell me that

    1) apple users have shorter attention spans
    2) windows users are slow readers
    3) chrome visitors make less browsing mistakes

    • 1) apple users have shorter attention spans
      2) windows users are slow readers

      Based on that one could argue windows users pay attention longer.

      • Whaleoil Rules of Politics:

        Remember, I’m telling the story

        • That’s rule #10, now please refer to rule #1 and take your seat ;)

    • CheesyEarWax

      Let me try putting it into age groups:
      1) 25-30yrs, wears skinny jeans, use hair products, probably readers of the blog but not big on Disqus. Most likely to own gadgets that starts with an “i”.
      2) Older, 50+yrs, regular readers and commentors (like cows4me and JBH). Probably still using Windows XP and drinks a lot of tea while reading the blog – slowly.
      3) 30-45yrs, Chrome users are smart and geeky, thats why they make less browsing mistakes (whatever that is). Most likely to own Android phones and can recite the GPL Open Source licensing terms.

      How i am doing?

      • Bunswalla

        Not bad, but there’s one stat I want the data from – how many keyboards per month does JBH go through?

        Alternatively, will the “replacement Shift and ! key market” plummet through the floor if/when he decides to give up posting? :-P

    • I use an Apple and I resent the implication that I have a short….hey what’s that going on out my window?……

      • Bunswalla

        Confused – you say you’re using both Apple and windows?

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