Super Trougher Extraodinaire

Only occasionally does a trougher become extraordinaire. They have to demonstrate uncommon, no, remarkable troughing abilities. Even Maori trougher Shane Kawenata Bradbrook’s more recent attempts to hoe into Whanau Ora funding are no match.

Trougher of the Year nominee Boyd Swinburn

Trougher of the Year nominee Boyd Swinburn

Boyd Swinburn was clearly in the lead for Trougher of the Year after his junket to the Grand Hotel Villa Serbelloni, on the shores of Lake Como, Bellagio, Italy. Few could match this level of troughing.

But then this came in via the tipline. Even I had to take stock. I can now understand why he’s smiling so much.

Not only has Boyd Swinburn enjoyed the delights of Bellagio and New York this year, he also jetted off in September to yet another international conference on nutrition, this time in Granada (Spain).

He even took his research fellow Stefanie Vandevijvere, who from her twitter feed clearly is trying to get into Boyd’s golden trough. How nice. Boyd Swinburn’s obviously cottoned on to the notion that it’s occasionally a good idea to throw a bone to the troops, otherwise they get all upset and start feeding the tipline.  

But never fret about Boyd Swinburn’s extensive travel plans coming to a halt any time soon. He’s off in March 2014 to Kuala Lumpur, Malaysia for the 12th International Association for the Study of Obesity, and surely must be checking his passport for space to attend the 12th Asian Congress of Nutrition in Yokohama, Japan just a couple of months later in May.

Maybe he could get laid like fellow trougher Prudence Stone did on her junket to Japan.

But there’s choppy water ahead. While Boyd Swinburn’s quite happy to attend flash overseas junkets sponsored by global multinational food giants, when he’s at home in little ol’ NZ, it’s all about keeping food companies away from policy makers. There’s a word for that.

Yes, the “we know best” attitude troughers are well known for tends to eventually unravel. It’s only a matter of time.

But one thing is for sure. Boyd Swinburn’s travel makes Murray McCully’s travel look tame in comparison.


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As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story. When he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

They say that news is something that someone, somewhere, wants kept quiet. Cam Slater doesn’t do quiet and, as a result, he is a polarising, controversial but highly effective journalist who takes no prisoners.

He is fearless in his pursuit of a story.

Love him or loathe him, you can’t ignore him.

To read Cam’s previous articles click on his name in blue.

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