Why National is still popular after 5 years

Tracy Watkins explores why it is that National is still popular after 5 years.

For me the following reason is the main one.

Key’s appeal lies partly in his back-story – the state-house boy made good, a man who earned his millions overseas before returning to New Zealand with his family to carve out a political career.

It doesn’t just resonate with National’s traditional blue-ribbon support base. Middle New Zealand also instinctively trusts Key as someone who understands hard times.

But it is also a case of “what you see is what you get”. Even Key’s gaffes, like mincing down a runway pretending to be a top model, referring to someone’s “gay red shirt” or chugging from a beer bottle at a barbecue with Prince William, make him seem more like “one of us”.

It is that quality that has allowed him to carry middle New Zealand along with a platform that in previous decades might have turned into political battlegrounds. 

Labour flunkies like to mock the way John Key speaks…they call anything remotely outside their box of acceptable behaviour a “gaffe”…like Watkins did in her article. But the bottom line if this…John Key acts, speaks and behaves exactly as we mostly do…and therefore is seen as genuine.

Contrast that with the affectations of David Cunliffe…he speaks bro speak when in Avondale…he wears a greenstone necklace when he thinks Maori are watching, he carps on like a socialist to the unions and the hard left of his party, and pretends to be the corporate saviour to business audiences. In short David Cunliffe is as fake as his CV.

John Key is the real deal…what you see is what you get. Unfortunately Labour looks set to continue the politics of nasty


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As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story. When he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

They say that news is something that someone, somewhere, wants kept quiet. Cam Slater doesn’t do quiet and, as a result, he is a polarising, controversial but highly effective journalist who takes no prisoners.

He is fearless in his pursuit of a story.

Love him or loathe him, you can’t ignore him.

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