October 2013 has been a wild ride for Whaleoil

One man’s trash is another man’s treasure.

The gift that keeps on giving, albeit in 2 minute increments, that is Auckland Super City Mayor Len Brown has rocketed the blog into orbit – as you can see from the stats.  1.6M pageviews for September has grown to nearly 2 million visits and over 3 million pageviews. I expect that those numbers will drop back a bit, but we have almost certainly doubled our audience and retained a fair proportion of those readers.

stats

To save you the effort I’ve done the calculations for you…my numbers are more than the entire rest of the blogosphere added together…in both Visits (Rest 1,713,641 v. WO 1,947,856) and Pageviews (Rest 2,638,278 v. WO 3,155,264)!    

As many antagonists tried to shoot the messenger, the blog also became the centre of attention.

No matter that all the facts still stand undisputed, the debate rages on as to whether the level of detail was needed, and if indeed the part of Len Brown’s life where he masturbates during phone sex in the Mayoral chair, or has a quickie with council staff on the premises is nothing for the public to be interested in.

But as per usual, the whole thing becomes a paradox as more and more people pile in to keep informed as to how private all this turns out to be.  People like gossip, people like salacious details, but most of us like to think we’re better than that.

Of course it has always been my stance that Len can have it away with anyone he wants to without it being in the public interest to know, and it appears he’s been pretty busy at it as well.

Where it all becomes a matter of public interest is the fact that he’s doing it within a boss-subordinate relationship, doing it on council premises, during council time, arranging council resources and using mayoral influence to obtain perks for himself and jobs for his mistress.

And that story is far from over.

But the whole Len Story, the Kim Doctcom/Eleanor Catton MEGA story, the Paul “Weiner” Findlay story, the Q-Topia story – they have all added to the way Whaleoil is being discovered, read and consumed.  If you are new to Whaleoil – Hi there – hope we can inform and entertain you enough for you to come back regularly.

In an email interview with the NZ Herald, I half tongue-in-cheek answered that I was no longer competing against other blogs, but I’m actually coming for readers and viewers of newspapers and TV.  That’s not an either/or thing of course,

Whaleoil is already attracting larger audiences than the top 100 blogs combined.  So that is really no longer a useful comparison.  More interesting to note is that Whaleoil attracts more web traffic than any NZ radio station and regional newspapers, exceeds the audience of sites such as Scoop, and is starting to reign in the likes of TV3 News and TVNZ.

Stuff and NZ Herald, you’re on notice.

In spite of calling Whaleoil a “Blog”, it is really more than that now.

And I’m excited about the potential and the idea that we can take it further.  People have expressed an interest in unvarnished centre-right perspectives.  They are tired of the drivel and lop-sided regurgitation of the mainstream media. They are sick of being treated like imbeciles. Readers are discerning and they like to contribute in as free a manner as possible.

There are some plans in place to provide an outlet for that frustration. I will be sharing those plans with you shortly.

Meanwhile if you wish to assist the blog there are a number of ways to do that. The first is to place advertising…that will help me feed my family and to start to allow me to implement my commercial plans to grow this media beast we are building. That requires resources and advertising helps.

If you want to book me for speaking engagements I am now signed up with Andy Haden and his son Chris at Sporting Contacts. Give Chris a call to book me for your next event.

I am also working on some sponsorship packages for our regular daily features…for more impact around posts than just banner ads…your company could be the sponsor of the Mental Health Break or the Face of the Day…just contact Regan for details on how you can do this.

Finally a big thanks to Pete and to Travis for assisting me int he past two weeks as the proverbial hit the fan…thanks also to my other contributors helping with posts…that depth and breadth of views has helped to extend the blog to what it has become and what it will be in the future.

Of course I can’t go past thanking the readers for coming back bay after day and sticking with the team here at Whaleoil.


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