Bright Idea for Independent Liquor?

Isn’t this just dandy. Some clown thinks it’s a great idea to flog off RTDs in a sachet. Let’s see how that works out for them.


Sachets of alcohol designed to be slipped discreetly into purses and pockets are being sold in liquor stores, alarming police and alcohol-watch groups.

Branded as “Cheeky” and “Sneaky”, the shots are easily concealed, palm-sized alcopops promoted as drinks to carry all the time.

Already banned by some retailers in Britain, they are the cheapest single drink on sale, at just $2.

Looking more like a condom, these 20% alcohol RTDs are being pushed as a new way to score with the ladies. Even their Facebook page is happily promoting them to young girls. 

While co-owner Lewis Gyde, seen on the left below, is copping it in the chook by fronting the media, the other main owner of the business Adrian Creamer, seen on the right, is trying to stay out of the limelight.

The police are not happy with this and is now investigating them for breaking the Advertising Standards Authority rules by “linking alcohol consumption with the workplace and using models who looked younger than 25”.



Lewis Gyde is trying to explain that you can use these RTDs on a fishing trip with your mates, saying when you go fishing all you need is one small can of Coke and a couple of sachets to drink. Really Lewis, is that the best you can come up with?

Makes you wonder if Independent Liquor’s The Mill will have these RTDs front and centre on their counters, particularly as they seem quite happy to sell booze to underage kids.

But one thing will be sure, Crusher Collins will not be happy with yet another example of RTDs being shown to be targeting young impressionable girls.


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  • LionKing

    That’s going to go down like a cup of cold sick with the anti booze groups. Silly silly boys

  • motorizer

    Its probably synthetic alcohol too.

  • steve and monique

    Covert booze sachets. Guess security guy was having to much fun to notice. (check background)

  • Bart67

    Not to mention there is one liquor shop owner that is making recent immigrants work for about $5.00 an hour. This is the sort of thing Unions should be going on about, and fair play to the Unite union, they are all over this. (Just get your nose out of politics, will ya!)

    • PsychoKea

      You would have to ask why we have recent immigrants who need to work for that amount , I thought immigrants had to have specific skills to meet a requirement, didn’t know liquor store clerk was on the skills shortage list

      • notjaffa

        I think Prostitutes must be on that list too.

  • Cowgirl

    What self-respecting fishing trip would have these girly drinks on board?

    • 4077th

      Spot on..besides, what tool told him boating and alcohol were a sensible choice?

      • Cowgirl

        Good point

  • S R P

    When I worked in the tobacco industry we were ” rightly” banned from selling 10 packs of cigarettes as they were seen as ” kiddy packs” at a cheap price point .
    Of course that is “exactly” what they were but our marketing “:gurus” kept pushing the line that they would fit more easily into a handbag or pocket. Hmm , see any similarities….
    Oh well, at least I now know were all the marketing people and my old colleagues from the cigarette industry are now working……..

    • caochladh

      I would have appreciated cigarettes in packs of five when I was trying to give up, rather than have twenty of them sitting in my pocket.

  • snakebit

    Are young people to stupid to decant booze into smaller containers these days?

    • Don W

      I think they are too busy pouring down their throats

  • GazzW

    These two pricks are worse than the synthetic dope pushers. At $2 this stuff is aimed directly at underage drinkers and that is who they are marketing to. Fishing trips my arse.

    Just what the cops need with New Years Eve coming up. Booze retailers need to be ‘encouraged’ not to go anywhere near the stuff.

  • Night Stick

    Cigarette companies are getting a thrashing (and rightly so), but the booze industry seem to be given liberal rules to abide by.

  • steve and monique

    Add a condom to the packet,and they would go down a treat in Hamilton.

    • ex-JAFA

      But who manufactures condoms preinfected with chlamydia so the clean girls wouldn’t feel left out at school? They could market it as RTD+STD.

  • All_on_Red

    “Candy is dandy but liquor is quicker” – Oscar Wilde

  • island time

    Not only under 25 yrs, but they look suspiciously low in the IQ count as well.

  • Ronnie Chow

    He’s kind of right about the fishing trip . These will be more popular than bitcoin , and much easier to understand . Also useful for avoiding ripoff drink prices at Westpac Stadium .

  • notjaffa

    Judging by the photo, I think that they will at the very least need to add a warning label “not to consume the sachet whole”.

  • timemagazine

    Why is the liquor industry not getting the same treatment as the tobacco industry?