Bright Idea for Independent Liquor?

Isn’t this just dandy. Some clown thinks it’s a great idea to flog off RTDs in a sachet. Let’s see how that works out for them.


Sachets of alcohol designed to be slipped discreetly into purses and pockets are being sold in liquor stores, alarming police and alcohol-watch groups.

Branded as “Cheeky” and “Sneaky”, the shots are easily concealed, palm-sized alcopops promoted as drinks to carry all the time.

Already banned by some retailers in Britain, they are the cheapest single drink on sale, at just $2.

Looking more like a condom, these 20% alcohol RTDs are being pushed as a new way to score with the ladies. Even their Facebook page is happily promoting them to young girls. 

While co-owner Lewis Gyde, seen on the left below, is copping it in the chook by fronting the media, the other main owner of the business Adrian Creamer, seen on the right, is trying to stay out of the limelight.

The police are not happy with this and is now investigating them for breaking the Advertising Standards Authority rules by “linking alcohol consumption with the workplace and using models who looked younger than 25”.



Lewis Gyde is trying to explain that you can use these RTDs on a fishing trip with your mates, saying when you go fishing all you need is one small can of Coke and a couple of sachets to drink. Really Lewis, is that the best you can come up with?

Makes you wonder if Independent Liquor’s The Mill will have these RTDs front and centre on their counters, particularly as they seem quite happy to sell booze to underage kids.

But one thing will be sure, Crusher Collins will not be happy with yet another example of RTDs being shown to be targeting young impressionable girls.

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As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story.  And when he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

They say that news is something that someone, somewhere, wants kept quiet.   Cam Slater doesn’t do quiet, and as a result he is a polarising, controversial but highly effective journalist that takes no prisoners.

He is fearless in his pursuit of a story.

Love him or loathe him.  But you can’t ignore him.