Matt McCarten’s own Yeah/Nah moment

Matt McCarten appears to be changing his mind to suit his latest rant about oil drilling. He has had his very own Yeah/Nah moment.

In today’s Herald on Sunday opinion piece:

“Half of all New Zealand jobs and 70 per cent of our export revenue are directly linked to our clean, green reputation. Deep-sea oil drilling interests claim our Government could receive $300 million from it. That’s $75 per New Zealander. We trade away our best marketing brand for that?” 

Four months ago when writing on Fonterra he had an entirely different point of view.

“The 100 per cent Pure NZ brand was always opportunist marketing. The smugly branded clean image it projected was never actually true

I wish these idiots would make up their minds.

100% pure is “opportunist marketing”, yeah…nah “it’s our best marketing brand”.


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As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story. When he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

They say that news is something that someone, somewhere, wants kept quiet. Cam Slater doesn’t do quiet and, as a result, he is a polarising, controversial but highly effective journalist who takes no prisoners.

He is fearless in his pursuit of a story.

Love him or loathe him, you can’t ignore him.

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