A million. Has a nice ring to it.

After the Len Brown circus in October, and its corresponding surge in blog traffic, I wondered what our new “normal” traffic would settle down to.  I’m both happy and grateful to report that we’ve still managed to clock over a million visits for November 2013.  That’s about a 30% growth over “pre-Len” September.

Open Parachute blog stats October 2013

Open Parachute blog stats October 2013

I’d like to welcome our new readers.  Hope you find a reason to stick around, and perhaps even agree with the odd thing you find on Whaleoil.

When I talk to readers I’m always struck by the way they say “I don’t really agree with most of what you write about, but…”.  Odd isn’t it?  Our critics paint Whaleoil readers as sycophantic followers.  A cult, even?  And it turns out that when you talk to Whaleoil readers, you find people that think for themselves.  What Whaleoil publishes challenges them; it makes them think.  

People who are tired of being told what to think and how to world works by the media they have grown up with are looking for a new home, and an increasingly large proportion of them find Whaleoil fits their needs.

This is the time of the month for me to admit I’m not doing this all by myself.  Whaleoil is a community of people, mostly out of the spotlight, that provide hard work, information, tips, background material, articles and research.

To those of you who beaver away without any public credit – thank you all so much.  I may be the man in the spotlight, but I never forget who put me there and who keeps me there.

My long suffering family also needs a medal for hanging in there – as if they have a choice…   At least my wife knows and approves of my mistress.  Perhaps Len can learn something from me?

Hours and hours of personal time are poured in by loyal supporters such as James, Michael, Nick, Travis and Pete.  Last month has seen some good work from loyal reader blokeintakapuna also.  Thank you all.

As we head into the December/January period, and the inevitable slump in hard news, we’re not going anywhere.  Whaleoil even publishes on Christmas Day to make sure you have something to read between Christmas lunch and dinner.

I believe Pete is looking for a few more volunteers to spread the load around.  You can do as much or as little as you like.  Training is provided.  You can start with something simple like Photo of the Day, which can just be a photo, or you can make it your own.

I especially like the way Travis has turned Face of the Day into something that gets people going first thing in the morning.  Some days, it is even the most popular post for the whole day!  (Imagine how hard that is on my ego…)

So even one photo, or one video a day helps.  Drop Pete a note pete AT whaleoil.co.nz if you’ve been thinking about joining the team of volunteers.  All we ask for is reliability and clear communication.

A million visits a month is humbling.

But you know me.

Now I want two million!

2014 is going to be great.  Thanks for being there, and I hope the Team and I can keep you informed, entertained, engaged and outraged.


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As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story.  And when he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

They say that news is something that someone, somewhere, wants kept quiet.   Cam Slater doesn’t do quiet, and as a result he is a polarising, controversial but highly effective journalist that takes no prisoners.

He is fearless in his pursuit of a story.

Love him or loathe him.  But you can’t ignore him.

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