SAFE – are they a charity or just charity muggers?

We’ve all seen those charity collectors dressed up as animals holding boxes and soliciting cash. Are they really a charity, or just another bunch of charity muggers or chuggers as they have become known?

I have asked myself if SAFE is not just the animal equivalent of Greenpeace.  After all the SPCA does all that real work while SAFE struts around tut-tutting.  Like Greenpeace, SAFE is a nice little earner for a registered charity engaged in what seems to be political lobbying activities.

If you go to the Charities Commmision website:

You will find its financial records there as a download an eye opener (it was lodged 10 November)
Full time employees: 9
Part time employees: 4
Number of paid hours worked in total by all employees in an average week: 439
Number of  volunteers in an average week: 28
Number of volunteer hours worked in total by all volunteers in an average week: 68  

Okay, this is where it becomes fun:

Gross revenue was $1,051,239.  Salary & Wages presumably came in at $488,146 (up from $402k last year) while contractors came in at $65,984.  All in all,  53% of all revenue on staffing costs.

Of the balance it spent:

$143,312 on advertising (lets face it, designed to get more income as donations!) or 13% of revenue.

Despite having 13 employees and 28 volunteers in any given week, SAFE only spent $4396 on staff training/volunteer outreach.  Strangely small reinvestment for an activist organisation at 0.4% of revenue.

Even better for a charitable body, it spent on $1,154 on entertainment, hire fees, meetings and workshops – that’s only 0.11% of revenue.

It wasn’t as if it made massive donations since this amounted to only $2,543!

It did however spend some $24k on licensing & registration fees (why/what!!), $42k doing up its website (as you do when you are a charity), $10k on air travel plus a further $31k on promotions.

Most intriguing is that it made a surplus of $69k to have assets of over $902,000.

Not bad going for a “charity” but I’m left confused as to what charitable purpose it has pursued!


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As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story. When he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

They say that news is something that someone, somewhere, wants kept quiet. Cam Slater doesn’t do quiet and, as a result, he is a polarising, controversial but highly effective journalist who takes no prisoners.

He is fearless in his pursuit of a story.

Love him or loathe him, you can’t ignore him.

To read Cam’s previous articles click on his name in blue.

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