Winston says to embrace viral hits

Winston Peters says we should be embracing viral hits as ‘cultural ambassadors’.

I’d like to see Winston do Gangnam Style, wouldn’t you?

The Herald reports.

Winston Peters says we need to use the success of Kiwis like Lorde and Sir Peter Jackson as part of our foreign policy to promote our image abroad.

Speaking at a conference on cultural diplomacy in Berlin, Germany, yesterday, the New Zealand First leader said today’s digital environment meant the biggest contribution to cultural diplomacy would be made outside “official” channels.

“The recent impact of the Gangnam Style – something like riding a horse without the horse – raced across the world from South Korea,” he said, referring to the internet sensation turned international hit by musician Psy. 

“Hundreds of millions sharing a harmless craze on YouTube and laughing together may be as helpful for world peace as some meetings at the United Nations.”

Mr Peters said New Zealand should be smarter about leveraging off what it was already successfully doing in the world.

“We can seek out countrymen already successful in their fields including the arts and embrace them as ‘cultural ambassadors’ using social media, traditional media and other assets including our embassies in support of broader national objectives such as trade connections, tourism, educational links.

Does he mean viral hits like Pants Down Brown (iTunes store link)?

You know what I think he does.

Pants Down Brown is currently sitting on over 24,000 views. perhaps we need a catchy dance to go with the song

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As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story. When he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

They say that news is something that someone, somewhere, wants kept quiet. Cam Slater doesn’t do quiet and, as a result, he is a polarising, controversial but highly effective journalist who takes no prisoners.

He is fearless in his pursuit of a story.

Love him or loathe him, you can’t ignore him.

To read Cam’s previous articles click on his name in blue.