Whaleoil 2014 – part 1

This is one of a number of posts I’m doing today on the past and future of Whaleoil.  Here is Part 1

When Travis and I joined Whaleoil 13 months ago, I asked Cam this question:  “What is our objective?”

The answer was simple.

“Get me 1,000,000 pageviews a month”.

At the time Whaleoil was steadily growing and pushing around the 700,000-800,000 mark, depending on the month.

Cam asked for a, let’s be gentle, 20% increase.

You ask any media outlet for a 20% increase in its numbers, and deliver it, and you’ll have a career for life.

Travis and I set to work, and we pushed Whaleoil into 1 million pageviews 2 months later.  And I don’t want to put words in Cam’s mouth, but I think he was gobsmacked.

A year later, we have experienced 100%+ growth, and are now at 2 million pageviews.  

We even enjoyed a pretty good October thanks to Len Brown, with 3 million pageviews and a clean million visits.

100%+ Growth for 2013.  We are happy, proud and extremely grateful for your time.

Although Travis and I are proud of what we achieved while Cam’s attention was split between the Truth and Whaleoil, the full time return of Cam to the blog was the second boost in the arm we needed.

A growing group of much-loved volunteers also allowed “senior” staff to concentrate on the meatier stuff.

Is our growth an industry wide trend?

No.  Looking at other media, some are experiencing a gentle growth, although a lot are stagnant.

But there is a need that isn’t being filled by traditional media, and Whaleoil is delivering.

On a day where a Herald-Digi poll reports that Kim Dotcom is the person New Zealanders trust most to feed their cat while away on holiday, Whaleoil is starting a new year with extremely ambitious plans.

First, I’m now full time staff.   Instead of fitting Whaleoil around my day job, Whaleoil now is my day job.

We have so much to do this year, we don’t even know how we’re going to fit it all in.

One objective:  Double our audience.  Again.   And to be honest, I’m not sure that’s even aggressive enough as a target.  With the 2014 elections, the Len Brown saga, the “is Whaleoil media?” court case,  the opportunities for Whaleoil to shine are many.  We have so many plans, and we won’t fit them all in.

And there are other things that will elevate Cameron Slater and the blog that we can’t quite reveal just yet.

Stay tuned for part 2

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