Awkward moment for booze boss

As always the team at WOBH enjoy putting the rays of sunlight on issues some people and their companies would rather have hidden in the shadows.

RTD pusher Independent Liquor is one such company facing a raft of problems.

If it’s not the mass-produced liquid panty-remover RTDs favoured by 9 year olds in Hamilton, it’s also under the pump with its retail chain The Mill facing police investigations for selling Vodka onlineto underage kids. 

But all that pales in comparison to the legal battle Independent Liquor’s boss Julian Davidson now finds himself embroiled in.

The NBR has an article on the battle behind the paywall.

Booze giant Asahi is suing Julian Davidson’s old employer – Pacific Equity Partners for $500 million, miffed at being stitched up $1.5 billion for Independent Liquor in 2011.

In a rat-cunning move by the lawyers for Pacific Equity Partners, they’ve now thrown Julian Davidson under the bus, essentially suing him for his role in stitching up his new employer Asahi.

Cut short, Pacific Equity Partners are saying to Asahi “if you are so upset about the deal, then why are you continuing to employ Julian Davidson”. It’s a nice play.

Meanwhile small issues like RTDs being the preferred tipple of choice for 70% of girls aged 14-17 doesn’t seem to worry Asahi.

It does worry the Government though, as it casts a wary eye over Independent Liquor’s RTD Voluntary Code.


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