Telecom it was, Telecom it will be


Truth be told, I’ve always been someone to buck a trend.  And this whole Telecom / Spark rebranding exercise is motivating me to do it again.

Telecom will change its name to Spark on August 8 – and will have a new ticker code on the New Zealand and Australian stock exchanges from then.

Spark New Zealand will have the following core business units and brands:  

• Spark Home, Mobile and Business will be the new name for Telecom Retail,
• Spark Digital will be the new name for corporate ICT arm Gen-i.
• Spark Connect will be the new name for Telecom Connect,
• Spark Wholesale will be the new name for Telecom Wholesale,
• Spark Ventures will be the new name for Telecom Digital Ventures.


I’m still six feet tall, dammit, and I’m going to go to my grave saying Telecom.

Who’s with me?

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