2Degrees just emailed me. This is getting absurd

From: “Charlene White” <[email protected]>
Date: 22/09/2014 12:03 PM
Subject: 2degrees
To: “[email protected]” <[email protected]>
Cc:

Hi Cameron

I understand you are having mobile coverage issues so thought I would drop you a quick line to say 2degrees would be happy to see if we can help you out.

The last few weeks have certainly been an interesting time but we would hate for you to miss out on our great service and coverage due to that. We never set out to upset anyone – we simply made a decision to pause on all political blog sites (not just yours)  until after the election. Now that’s over, our Google marketing has resumed back as normal.

If you are interested, I am happy to put you in touch with one of my colleagues here who can look in to our coverage in your area and hopefully get you sorted.

Thanks

Charlene
Charlene White
Corporate Communications Manager
Two Degrees Mobile Limited
===========================
(M) 021 053 xxxx
(P) +64 9 919 xxxx
www.2degreesmobile.co.nz

As you may recall, 2Degrees withdrew their advertising from Whaleoil at the request of far left loony activists like Martyn Bradbury.  The same Martyn Bradbury that enrolled to vote twice, gave strategic advice to the Internet Party and was paid by the Mana party to run a blog that he then used to approach companies like 2Degrees.

I asked 2Degrees to review their position at the time, and they quickly switched to damage control mode claiming that they had withdrawn advertising from all political blogs.  

Not something any of us believed.  After all, we had hard proof that it was instigated by bowing to the far left loons that were, and still are, trying to undermine Whaleoil’s financial stability by shaming and scaring any company away from us.

As you have seen, I had a coverage problem that got solved by Spark on the weekend.  I even blogged about it being solved.

So it was quite surprising to get this email after my  problem was so publicly solved by Spark.

2Degrees may very well have decent packages and may even work fine.  But the last few weeks have proven they are incapable when it comes to corporate marketing and communications.

Time and time again we offered them a chance to be let off the hook.  Instead, they dug in.

And then this, today, where Charlene is trying to help me by fobbing things off on “one of [her] colleagues”.

While the CEO of Spark contacted me directly and told me that something would be fixed within 24 hours.

Contrast and Compare.

2Degrees, you have no idea what hole you dug for yourself.  Like Kim Dotcom, and David Cunliffe, you too must now pay for the poor decisions you have made.   Your advertising will never show here again.  But that’s not the worst part.

You’ll figure that out in the months and years to come when commercial opportunities will be denied your company for backing people like Martyn Bradbury instead of telling him to go to hell because you are more interested in looking after your customers rather than kowtowing to a minority political voice.

Too little, too late.


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As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story.  And when he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

They say that news is something that someone, somewhere, wants kept quiet.   Cam Slater doesn’t do quiet, and as a result he is a polarising, controversial but highly effective journalist that takes no prisoners.

He is fearless in his pursuit of a story.

Love him or loathe him.  But you can’t ignore him.

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