Horizon Poll result: Which media outlets are seen as untrustworthy by voters?


National Radio is the mainstream medium with most of its users believing it has failed to act impartially in relation to material provided by bloggers, according to a HorizonPoll on issues arising from the publication of the book “Dirty Politics”.

Central to some allegations in Mr Hager’s book is that some main stream media journalists acted in concert with pro-National bloggers who were making political attacks.

Some media also published columns from some bloggers while others were allegedly given first use of material to publish at times specified by Mr Slater.

It raises questions over the independent role of mainstream media and the role of new media, like political attack blogs.

Excuse me…  I get calls from media all the time giving me leads and stories they want me to have.   And similarly I give them leads and stories I want them to have.   There is nothing murky about this.   Can we all grow up already?

The survey, of a representative sample of 1,752 New Zealand adults at the last census, finds:

  • More than half of adult New Zealanders (53.1%) believe mainstream media (newspapers, radio and television) have failed to act impartially in relation to material provided to them by bloggers

Results for those believing newspapers, television and radio failed to act impartially in relation to material provided by bloggers, analysed by the media respondents use are:

  • National Radio (72.8% believe the media failed), followed by
  • RadioLIVE (62.8%)
  • The NZ Herald Monday-Friday edition (62.6%)
  • NewstalkZB (53.8%)
  • The Dominion Post (52.2%)
  • TV One (49%), and
  • TV3 (47.9%).

The percentages of people by party vote 2011 who believe the media have failed to act impartially in relation to material provided by bloggers are:

  • Mana 72.8%
  • United Future 76%
  • Conservative 67.1%
  • National 65.6%
  • Act 57.8%
  • Labour 53.8%
  • Green 51.3%
  • Maori Party 51.3%
  • NZ First 49.1%.

Fascinating stuff, don’t you think?   National Radio (Radio New Zealand) are seen as the most biased news organisation out there, even though they are tax payer funded and have a charter to deliver politically neutral balance.

No surprise Mana voters are most upset.  Having Hone leading with his chin will always draw a media reaction that is going to see as racist and unbalanced.   Next are all the right wing parties – fascinating too.

One thing is interesting to see though – the media believe themselves that they are not biased.  But that’s not how they are perceived.   It is exactly that disconnect that allows blogs like Whaleoil to thrive.

What are your picks for the most biased news organisations?  I bet I can guess the top 5!


– HorizonPoll

Do you want:

  • Ad-free access?
  • Access to our very popular daily crossword?
  • Access to daily sudoku?
  • Access to Incite Politics magazine articles?
  • Access to podcasts?
  • Access to political polls?

Our subscribers’ financial support is the reason why we have been able to offer our latest service; Audio blogs. 

Click Here  to support us and watch the number of services grow.