John Key about to crash and burn with 3% disapproval rating

You have to love the New Zealand Herald.  Only their editorial (I guess it is an editorial as there is no byline) can boldly state “brand Key” is damaged in the same breath as reporting a 97% approval rating for Key over David Cunliffe.

Reporting on a business survey, where 5 is perfect and 1 is rubbish, these are the results


The Herald summarises their survey as:

Blow for Labour as big business gets behind PM

97 percent of CEOs polled in Herald survey back him to win

Cunliffe has struggled to make an impact

But Dirty Politics has tarnished Brand Key

97% of the respondents want Key, but Dirty Politics has “tarnished” him

They really want it to be true, don’t they?  After a month of nothing but negative hit pieces based on joining some pretty specious dots, the electorate have told everyone through the polls that they simply don’t care.

And yet the Herald keeps pushing that a 97% approval rating is somehow showing “tarnish”.

Look, Key’s pretty useless in many ways.  He’s got tits for hands when dealing with crisis.  His normal response is just to dig in and hope it all goes away.

All said and done, he probably did know about Kim Dotcom before he officially became “aware” of him.

But nobody cares.

There are two basic reasons for that.   One, we are all human, and we don’t expect perfection.  We can let the guy get away with the odd mistake.   It helps that he’s likable. Two, the alternative of a Labour/Green/Mana/Internet government is simply so abhorrent, people don’t dare consider it.  It’s the combination of a credible alternative with a “alright” sort of a steady performance by National that’s making any attempt to use Dirty Politics as a wedge completely inert.

The most important metric is the economy.  On all the surveys, economic performance comes out on top.  And if you look at the survey responses, thanks to the English/Key team, he earns the best score for the Economy.

Game.  Set.  Match.


– NZ Herald

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