NZ top of the list for Luxury travel too

You’d think listening to opposition parties and politicians that New Zealand sucked.

The problem with that is visitors love our country.

And now we have been rated top spot to visit by luxury travellers.

New Zealand has topped leading US luxury travel agency Virtuoso’s annual ‘Hot List’, winning the honour for the biggest year-on-year growth in luxury travel.

The announcement was made at Virtuoso Travel Week, held in August, in front of 4,420 delegates, attending from 92 countries – the largest delegate attendance ever.

New Zealand topped the list by a wide margin, with a staggering increase of 196 per cent growth year-on-year. Chile followed in second place, with an increase of 103 per cent, while Indonesia, Hungary and Hong Kong made up the remainder of the top five.   

Gregg Anderson, Tourism New Zealand’s General Manager – Americas and Europe says,

“Tourism New Zealand has been working hard in the premium sector, and this is a fantastic indication that our increased focus and investment, both within the Virtuoso network and the wider premium industry, is really paying off.

“It also highlights the top quality premium experience that New Zealand offers.”

David Kolner, Virtuoso’s Senior Vice President, Consumer, contributes the increase to several factors.

“Fuelled by the popularity of the Lord of the Rings films, New Zealand has become a stand-alone destination in its own right, rather than being tacked onto an Australia trip for a few days.

“It’s often a first trip abroad for a family, and is appealing to everyone from foodies to adventure-seekers.”

Since July 2013 TNZ has significantly increased its investment in developing the premium sector, with $20million allocated over four-years to specifically target high-value travellers.

This has seen TNZ expand its partnership activity with the Virtuoso network in the US, with activity such as; hosting in-market training sessions and seminars, including launching a popular webinar training platform; hosting two travel trade famils in the past 12 months with a VIP famil in May seeing 15 of the network’s most influential travel advisors visit New Zealand; attending Virtuoso trade events with many New Zealand operators also present; as well as extending 100% Pure New Zealand advertising across Virtuoso’s trade and consumer publications – Virtuoso Life and Virtuoso Traveller.

Perhapss we can hear less of Robyn Malcolm and Lucy Lawless and more from people who actually like this country.


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As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story. When he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

They say that news is something that someone, somewhere, wants kept quiet. Cam Slater doesn’t do quiet and, as a result, he is a polarising, controversial but highly effective journalist who takes no prisoners.

He is fearless in his pursuit of a story.

Love him or loathe him, you can’t ignore him.

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