The ongoing Whaleoil boycott saga: 2degrees

Let’s start at the end



So let’s get this straight.   2degrees is approached by far left activist asking if they can cease advertising on Whaleoil.  They become aware that they are advertising on Whaleoil, and then actively stop the advertisements from appearing.

Instead of saying to The Daily Blog agitators “we advertise where our customers are”, they weasel their way through the middle by cancelling the ads and then pretending that they only did it because it was some kind of “mistake” that The Daily Blog made them aware of.

The wrong “channel”.

Weasel words.  

These companies are getting maneuvered into financial damage by a very small group of far left activists while Whaleoil remains effectively damage-free.   All that The Daily Blog and The Standard activists are doing is getting companies in trouble where they find themselves between a rock and a hard place.

2degrees, we don’t care if you advertise on The Daily Blog, or anywhere else for that matter.  That should tell you something.

However, now that you have joined the list of companies that have publicly cancelled your advertising so that it will no longer appear on Whaleoil, your company should also be known to have done so as a result of pressure being applied by the leftie loons.  Without them, you wouldn’t have cancelled it – no matter what ‘reason’ you give now.

I refuse to call for a customer boycott, but my quarter of a million readers will now know that 2degrees were at a minimum fooled into this position, or at worst they do not want to advertise to our readers because of some political or moral stand.   No, I’m not buying your channel “mistake” explanation.  285,000 readers isn’t a “channel mistake”.

On that basis, I suspect our readers will make their own decisions.

So far, everyone who has make a public stance and responded to the leftie loons pressure by blocking Whaleoil advertising have backed away from that position.   Some of them because they realised they were manipulated.  Others had a middle management problem.  And some saw their turnover visibly hit by customers turning away.

Before any other company decides to take a political stance with their advertising, they need to study how this has turned out here on Whaleoil, and in other cases in the past.

In the mean time, I’ll leave you with this Marketing 101 for online dummies kit:



If your company really doesn’t want to advertise here.  Just block it, but don’t TELL ANYONE.   Don’t tell the far left loons that you have blocked it – they’ll crow loudly, and we’ll just let our quarter of a million readers know about it too.

But if you don’t tell anyone, you can both take our money away, AND not get any public backlash!

I would have thought that would have been blindingly obvious, but it seems – so far – a lot of left thinking marketing people haven’t gotten that clear in their minds.

You’re welcome.


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