The Whaleoil advertising boycott winner: Bridgestone

It turns out Bridgestone have the, erm, stones, to not get put between a rock and a hard place:

Subject: advertising

From: Richard xxxxx?<[email protected]>
Date: Tue, Sep 9, 2014 at 11:40 AM
To: [email protected]


Just wondering if it is true that you have with drawn your advertising from whale oil.? seems a bit strange to not advertise on a blog that has 250,000 unique views because a left leaning blogger complains to you
———- ?
From: Information Bridgestone <[email protected]>
Date: Tue, Sep 9, 2014 at 11:44 AM
To: Richard xxxxx?<[email protected]>

Hi Richard,

Thank you for your email.

The banner you may have seen on the whale oil site is part of Google?s advertising network which embeds its advertisements within thousands of different websites and we don?t control which sites our adverts appear on. Therefore it?s not a case of us deliberately advertising on the site or having withdrawn advertising from the site.

Thank you again for taking the time to bring this concern to our attention.

Kind regards,

Natalie xxxxx?| Promotions Coordinator


Sorted. ? In other words: ?none of your business. ?Go away.

Well done Bridgestone. ? Well done Natalie


As for 2Degrees, they have decided to ride it out. ?Their statement continues to be that they have removed all advertising from political web sites (but continue to advertise on sites with political content anyway, except for Whaleoil, of course – you figure it out). ? But, you know, as they speak in public, whichever way you look at it….


On that basis, all Whaleoil customers, please feel free to respond the way you want – I think 2Degrees have clearly earned the response of their customer base based on caving in to lefty loon pressure, and they can now suffer the consequences.

Let me be clear now. ?I’m over this. ?Any company that publicly comes out against Whaleoil’s politics?will have our 285,000 readers taking that into account when they make purchasing decisions.

For companies being approached by the far left lunatics that are causing businesses to take political positions and in response get their client base upset… ?The result is that they lose customers one way or another. ? So, another repeat of this won’t go amiss:



If your company really doesn?t want to advertise here. ?Just block it, but don?t TELL ANYONE. ? Don?t tell the far left loons that you have blocked it ? they?ll crow loudly, and we?ll just let our quarter of a million readers know about it too.

But if you don?t tell anyone, you can both take our money away, AND not get any public backlash!

I would have thought that would have been blindingly obvious, but it seems ? so far ? a lot of left thinking marketing people haven?t gotten that clear in their minds.

You?re welcome.


…or, you can do what Bridgestone did: ?tell them to go away, and your company advertises everywhere Google seems fit to place them. ?After all, Google has set community standards that we have to adhere to, and that’s good enough for Bridgestone.