Hey New Zealand! “What’s on your Bucket List?” asks Malaysian Airlines

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You can’t make this up – it can only be real

Malaysia Airlines has changed the name of a ticket-sale promotion that invoked an “inappropriate” death reference by asking travellers which places were on their “bucket list”.

The airline had offered prizes, including free round-trip flights to Malaysia from Australia and New Zealand, in a contest called “My Ultimate Bucket List”, despite 537 people being killed in two air accidents involving the airline this year.

A bucket list refers to things someone wants to do before dying, or “kicking the bucket”.

The fact anyone still books tickets with Malaysian is a miracle, so perhaps that will offset the bad luck, right?  

“Malaysia Airlines has withdrawn the title of a competition running in Australia and New Zealand, as it is found to be inappropriate at this point in time,” a statement by the airline said on Wednesday.

“The competition had been earlier approved as it was themed around a common phrase used in both countries. The airline appreciates and respects the sentiments of the public and in no way did it intend to offend any parties.”

The dangers of marketing to a people, culture and language you don’t understand.

“Hey, we had two planes crash in the last year!!  Where do you want to go and die?”

 

– Guardian


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As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story.  And when he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

They say that news is something that someone, somewhere, wants kept quiet.   Cam Slater doesn’t do quiet, and as a result he is a polarising, controversial but highly effective journalist that takes no prisoners.

He is fearless in his pursuit of a story.

Love him or loathe him.  But you can’t ignore him.

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