From the passenger seat: How to slay Slater?

By Pete

You can’t turn on the radio, TV or read news stories without being bombarded with negatives about Cameron Slater. ?The very Cameron Slater who has come out, legally, squeaky clean out of Government Inquiries, and is facing not a single charge in court for breaking any laws. ?Nor is he charged, or under investigation by police.

It is no wonder that there is a full court press from Labour. ?Not only are they implicitly scared of him and his abilities, they also know that a black cloud is forming over them, and their associates. ?They failed to take him down the first time, and now, they are all out to do a job that they failed to do a few months ago.

What may be odd is that the media are now all after Cam Slater as well. ?They are assisting Labour in trying to paint Slater as some kind of evil to New Zealand. ? But what is it that he actually does?

He runs a blog.

Surely that can’t be it? ? Should someone with a web site, that nobody is?forced to visit, be so feared and vilified?

The media have other motivations, the least of which is that they have been, and still are, working closely with Cam when it suits them, but at the same time, they are trying to make it look like he’s one of the most evil people in the country.

Why would that be? ?

Both the NZ Herald and Stuff (APN aka NZME and Fairfax) had plans to put their online offerings behind a paywall during 2014. ?They wanted to leverage the election period as a time when people would have parted with their money to read what was going on. ? But it never happened.

Why would they not monetise their online brands? ?What’s changed?

Media Industry insiders have known for some time that Slater isn’t blowing hot air – Freed, a new media company, is a reality, and are currently shortlisting candidates from over 300 applications. ?Interviews are to be scheduled shortly.

It is on this backdrop that Slater must be vilified. ?Anything to stop the advance of the Slater juggernaut.

Not only has Slater?been mentioned over 100 times in parliament in three sittings, which must be some kind of record, he’s been the subject of talkback, TV and many, many newspaper articles. ? ?With the exception of one or two, they have all been negative, and they have all had one objective: ?to make Slater look bad. ?To make him someone that people do not want to be associated with in real life, the vitriol out there is out of control.

The media are fearful for their own futures, and they therefore have joined Labour, the criminals working with?Labour and others, in one more attempt at telling the people of New Zealand not to listen to the man with the Killer Whale on his shirt.

With Freed on the near horizon, people who have not taken the time to create genuine relationships with Slater are going to find themselves out in the cold. ?Radio New Zealand, the NZ Herald and Campbell Live are on that list now. ?Soon, that list will grow, as Freed is going to use all the information, all the stories and all the contacts that used to be accessible to media via Slater.

They know this. ?They fear the result. ?Freed isn’t some pipe dream, and Slater isn’t a “fantasist” that dreams of people being ‘after him’. ?They know it is true, they know Freed is coming, and they know it is going to tear the media landscape apart.

People will lose their jobs.

The most satisfying part for me, and the most frustrating part to media, is that they helped create the Slater Monster. ?He is, by and large, their own creation. ?They were so happy to accept his leads, tip-offs, background and wisdom. ?Some were smart enough to build a relationship built on mutual respect, most used Slater and discarded him.

But by then, it was too late. ?Slater can continue, much more effectively and autonomously, without them. ? And most amusingly, they are continuing to give him nation-wide coverage, day to day, dawn to dusk.

It is with this in mind that you need to interpret the constant barrage of “Slater is the anti-Christ” messengers.

Right now, Cameron Slater is a threat to the media landscape, and half of New Zealand politics (and that’s not necessarily a left/right divide either).

Can they slay him?

I will tell you something that I have said before, but it is pertinent: ?Cam Slater does nothing illegal. ?It is one of the basic cornerstones of becoming and staying a viable and long term operator. ?It’s basic strategy, something that his opponents try to take short-cuts on. ?Time and time again, they react by breaking the law. ?Given time, this is discovered, and the result is that the temporarily credible and apparently efficient anti-Slater move crumbles to dust. ?And Slater is left standing.

I fully realise that many people won’t believe me, but I have yet to catch Slater in a lie. ?And by people assuming he lies, they give him power. ?Because they don’t believe what he says. ?This then causes very critical information to be discarded, and his opponents continue with assumptions that are based on their expectations of Slater, not on what is fact.

If they are ever going to make a true, long term dent in Slater’s rise from a depressed, angry blogger lashing out to the world from a spare room to someone who is now a household name, they are going to first have to stop lying to themselves. ??All they do is leave opportunities to trip themselves up.

Articles like this are written off as hot air, grand standing, sycophancy, and delusional. ? The authors of such statements believe that takes our power away. ? It does the exact opposite.

Thank you for making it easier for us.


Note to media. ?I fully appreciate your current stance by not picking up any Whaleoil story lest it somehow validate us or causes us to increase our audience. ?I’m fine with that, those are the rules of the game. ?But there is one story out there you really need to pick up. ?It is non-political, and people may die if it doesn’t get the appropriate exposure. ?Please look into the Concrete Cancer story. ?All political and media gamesmanship aside, that story is one that needs to be out there. ?Create your own lead into it and don’t mention Whaleoil. ?We’re used to it. ?But to have newly built bridges, motorway structures and public (and private) buildings in danger of collapse within a decade or two, should be something we should all investigate and get to the bottom of. ?Kick your editors in the shins and tell them to get over the “Whaleoil” thing and get on with it.