Auckland City mission admits it’s not about poverty


Another bit of native advertising in the NZ Herald proved to be enlightening

Auckland City Mission will provide Christmas lunch to more than 2600 people this year, a more than 25 per cent increase on the 2000 meals they served last year.

On Christmas Day the Auckland City Mission will host its annual lunch and celebration at Auckland’s Viaduct Event Centre.

Auckland City Missioner Diane Robertson said they had already distributed just over 2000 tickets for the lunch time celebration, but would also prepare 600 takeaway meals for those who missed out on tickets.

“At the mission, we believe no one should have to eat alone on Christmas Day. It is not about poverty – it is about the spirit of Christmas, and about celebrating with each other.”

I guess this is why they are having such a huge shortfall on their donations this year – people are  actually starting to understand the Auckland City Mission isn’t about poverty.  This was very clearly observed when they handed out food parcels to people without any kind of vetting or requirements to enter a budgeting program.

Personally I have no problem with the Auckland City Mission using donated funds to make people’s lives happier with the “spirit of Christmas”, but I suspect those that used to donate were expecting the City Mission to perform some sort of reasonable triage in terms of actual need.

Ms Robertson said Christmas was always the mission’s busiest time of year.

“We are always overwhelmed by the level of need we see at this time of the year. However with the support of the community, through donations and volunteering we are able to meet this need.

“This year has been incredibly tough but the community has come behind us. I would like to thank each and every volunteer for their help and all the people who have donated to make Christmas special for everyone in our community.”

Since the beginning of December, the City Mission has distributed emergency food parcels to hundreds of families in need.

At least 7000 gifts have also been distributed to families, so every child has a present to open on Christmas Day.

The mission also provided gifts to other Auckland community groups to distribute to the families they work with.

“We are always overwhelmed by the level of need we see at this time of the year”.

Replace need with greed, and I think you’re closer to the mark.

Until the City Mission tightens up on the way they just indiscriminately spread around their resources, the 70%+ shortfall of donations won’t be a one-off occurrence.  People are simply redirecting their financial support to organisations that are seen to be targeting true need.


– NZ Herald

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As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story. When he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

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