Auckland City Mission, budgets, and when charity turns into a farce


The Auckland City Mission is desperately trying to raise the donations it needs for the hectic Christmas season.

The mission says it has only raised $430,000 out of the $1.3 million it needs to provide food parcels, presents and practical assistance to “Aucklanders living in desperate need”.

The City Mission’s website asks every Aucklander to “become someone’s angel this Christmas.”

“Every donation to our Christmas Appeal will bring us a step closer to reaching our fundraising goal and will help make a meaningful difference to the lives of Auckland families living in desperate need,” the website reads.

It comes after the Salvation Army revealed earlier this month that it needed 40,000 more presents to give to children in poverty this year.

Last Christmas, ONE News reported the number of parcels handed out to the needy had tripled in the last five years.

The problem with the Auckland City Mission is that they are a victim of their own PR.  It’s the place to be seen at.  It’s the place to get free food, even if you have to drive all the way from Hamilton and back to get it.

And the Auckland public have seen the farcical nature of the Auckland City Mission Christmas dinners.    When you add that to the Auckland City Mission handing out food parcels to people that have their own climate system, the generosity of those who ave some to spare gets dented.

Few would argue that those in genuine need shouldn’t have a little bit of help.  But over the years it has been clear that giving to the Auckland City Mission around Christmas is akin to throwing good money after bad.   People are choosing to spend their charity dollars with organisations that discriminate a little better as to who is in real need, and who is taking the kindness of strangers for a huge ride.

These people are not starving.


They are well fed.  Dressed, and probably all drove a car to come get free stuff.  Most will be carrying a smart phone.

This is the level of poverty that the Auckland City Mission is expecting us to feel sufficient guilt about to pitch in and help.

I do believe there are genuine cases.

But I don’t believe the Auckland City Mission is the best organisation to make your charity go a long way.

And it appears Auckland agrees with me.  The City Mission is staring at a 67% shortfall.

That’s a message.  But is anyone listening?


– One News

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As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story. When he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

They say that news is something that someone, somewhere, wants kept quiet. Cam Slater doesn’t do quiet and, as a result, he is a polarising, controversial but highly effective journalist who takes no prisoners.

He is fearless in his pursuit of a story.

Love him or loathe him, you can’t ignore him.