NBR Poll shows all PR people are professional liars

A recent online survey by NBR shows that people can’t be fooled by prissy press releases and smooth talking tosspots…we seem to know they are professional liars.

And the association of professional liars is all upset about it too.

New Zealand’s public relations body, PRINZ, is sour about the result of a recent NBR subscriber poll.

In a press release, PRINZ president Bruce Fraser took a potshot at the messenger, an NBR reporter.

“President Bruce Fraser has taken issue with an NBR reporter’s view that subscribers don’t believe public relations professionals are simply balancing out media and public commentary on contentious issues,” it says.  

The poll in question, ‘Is ethical public relations an oxymoron?’ resulted in 64% of polled NBRsubscribers voting ‘Yes, all spin doctors are paid liars’ while 36% voted ’No, PR can be effective without being deceptive.’

The poll question ran in conjunction with an article on Dirty Politics PR man Carrick Graham’s recent statement that new media (specifically attack blogs) are here to stay following the outcome of the Judith Collins inquiry.

Mr Graham’s widely circulated media release stated that his client, Hanover Finance director Mark Hotchin, had been exonerated by the inquiry.

The inquiry found that Mr Graham had been hired by Mr Hotchin to “rebalance the public perception” of his role in his company’s collapse, and in turn hired blogger Cameron Slater and blogger/lawyer Cathy Odgers to post attacks against former SFO boss Adam Feeley – who was investigating Hanover – and feed negative information about him to mainstream media outlets.

The story about the poll result said: “It seems NBR member subscribers aren’t swallowing the line that public relations professionals are simply balancing out media and public commentary on contentious issues.”

It seems PR practitioners can join journalists and politicians way down the ranks along with prostitutes in public confidence.





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As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story. When he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

They say that news is something that someone, somewhere, wants kept quiet. Cam Slater doesn’t do quiet and, as a result, he is a polarising, controversial but highly effective journalist who takes no prisoners.

He is fearless in his pursuit of a story.

Love him or loathe him, you can’t ignore him.