Photo Of The Day

Photo by Hulton Archive/Getty Images. August 1966: A woman stands outside the Adele Ross clothing design store, looking at an Anti-Miniskirt Sign, in New York City. The sign reads 'If the necklines get any lower and the skirts get any higher...You can use the dress for a belt.'

Photo by Hulton Archive/Getty Images.
August 1966: A woman stands outside the Adele Ross clothing design store, looking at an Anti-Miniskirt Sign, in New York City. The sign reads ‘If the necklines get any lower and the skirts get any higher…You can use the dress for a belt.’

The Mini Skirt

The 1960s was a politically charged decade of revolution and change. Apollo 11 became the first capsule to land on the moon, the Civil Rights Act of 1964 became law, Vietnam was raging, Beatlemania was sweeping the world, birth control pills hit the market, and a new cult of youth, known as “Youthquake,” had radically taken over many areas of life. In the midst of these dramatic political and cultural changes emerged one of the most enduring and controversial icons of the era: the miniskirt (or mini skirt).

Existing, surprisingly, since ancient times, this small and sexy piece of fabric has embodied some of the most fascinating paradoxes of our times as it suggests both empowerment and vulnerability, independence and a desire to please, an attempt to cover and to reveal, maturity and playfulness, and liberation and exploitation. Simultaneously condemned and loved, the miniskirt exploded into the political landscape and had women (and men) suddenly paying attention to what had been hidden years before—a woman’s legs.

Timeline For The Mini Skirt

1. 1955 Mary Quant opens a clothes shop in Kings Road, Chelsea, London, called Bazaar
2. Late Fifties a relatively unknown designer Mary Quant began experimenting with shorter skirts.
3. 1964 Mary Quant makes her skirts shorter and shorter in response to her customers comments
4. Quant is attributed to have named the miniskirt after her favorite make of car, the Mini
5. Other designers dispute who created the mini-skirt including André Courrèges and John Bates
6. 1965 André Courrèges a haute couture designer incorporated the Mini-Skirt into his Mod look, for spring/summer Fashion Show combined with white “Courrèges boots” that became a trademark of the Mini-Skirt Fashion Scene.
7. 1965 October 30th The Miniskirt gained a wider audience when the model Jean Shrimpton wears a Miniskirt from the designer Colin Rolfe at the Australian Derby Day during the Melbourne Cup Carnival in Australia
8. 1965 More leading designers begin to include Mini-Skirts into their Autumn Winter Collections including one of the best known designers of the era. Yves St. Laurent.
9. 1966 As popularity grew amongst the younger generation hemlines gradually climbed upward and by 1966 some designs had the hem at the upper thigh
10. 1966 Popularity and the growth of outlets including major department stores both in the UK and around the world, plus the prevailing youth culture at the time and fashion-minded young women meant the Mini Skirt was the fashion of choice.

The name Mini-Skirt is attributed to Mary Quant who also went on to popularize hot pants in the later years, Although many designers claim Mini Skirts as their idea it was due to a combination of young women who became a powerful class of consumers demanding a fashion that matched the spirit of youth and in many way dictated to the designers what they wanted and changes to society in general in the swinging sixties. 

http://www.randomhistory.com/2009/05/25_miniskirt.html
http://www.thepeoplehistory.com/1966.html
 


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  • burns_well_eh

    Mini skirts are like statistics – they’re nice to look at, but they hide the really important stuff.

  • Davey

    I believe this story requires more imagery.

  • JC

    Old saying from the 60s in NZ..

    If dresses get much shorter
    There’ll be two more cheeks to powder
    And a lot more hair to comb.

    JC

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