The humanisation of Andrew Little, and why they are tits at it

Get ready for a regular diet of Andrew Little through all the women’s mags.  As well as through soft journos looking for easy copy.  We had one of these yesterday, in the lifestyle section no less

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Love & Sex, Well & Good, Food & Wine, Life, and Andrew Little.

For three days Labour leader Andrew Little shut himself in a room and set about writing a personal message in 450 different Christmas cards.

While countless business and politicians have sent out screeds of computer printed festive cards, the New Plymouth-born political heavyweight took it upon himself to give each of his cards a unique message.

“I had a couple of days off and I was supposed to spend them with my son. But he got a bit sick so I sat down and got stuck into my Christmas cards. It took a significant part of each day for three days,” Little said.

The effort burned through two pens, came close to causing him a repetitive strain injury in his hand and taxed his memory for messages particular to each person. Despite that, he said he was likely to do it again next year.

“You try and do something personal for each. I think the personal touch is important.”

How staged and artificial.  

The hyperbole are worthy of an award:  “For three days Labour leader Andrew Little shut himself in a room”.

Actually, I shut myself in a room almost every day.  You can probably guess which room.

And did he “shut himself” in?  What does that mean?  He locked the door?  Or just closed it?  Is his cat such a distraction?  Does his wife keep coming in asking for Andrew to open a jar?

What a load of rubbish.

I had a couple of days off and I was supposed to spend them with my son

Oh what a martyr.  He sacrificed family time with his son so he could sit down, sorry, shut himself away, and write Christmas cards to his union mates.

Recipients of his personalised cards, which feature a picture of Little and his wife Leigh Fitzgerald at Wellington’s Island Bay, included many members of the New Plymouth and Whanganui Labour Party chapters and business and community leaders he dealt with in the last year.

Little admitted that as well as personalised cards, he sent out hundreds of form cards without unique messages.

Huge strategic stuff up on two fronts here.

One, the obvious:   people without a personalised message just got a very clear signal that they don’t matter, and they are not part of Andrew’s “in crowd”.  What a dumb move.

Two, and this is just PR 101, you don’t ring up a journo and pitch a gooey caramel story about how you went through such personal hardship writing some Christmas cards in an attempt to provide that much-needed human touch that everyone says you are lacking.  I would imagine he didn’t even think of this himself, he had to be told to do it.

This is how you do it properly:  you send out some cards with personal messages, and then have the recipients tell the press how wonderful you are.  “Oh, I couldn’t get my hip replacement, but Andrew went to bat for me at Taranaki Base Hospital and sorted it all out within weeks!”

That would have been a much better job.

It appears that the brains trust in the Labour Party haven’t shifted gear, and their new muppet is just as fake as the last one.

 

– Matt Rilkoff, Taranaki Daily News

 


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  • Cadwallader

    I bet that silly woman on TV1 received a card from Little Angry and I bet she opened it.

    • Effluent

      Yes, but would she have been one of the charmed circle who got a personalised one? She certainly deserved one for her vitriol dripping comment on the one John Key sent her.
      edit- typo correction

  • LabTested

    Burned through 2 pens. – What a load of bull wax.

  • Nige.

    He should have saved himself some time by only writing to his constituents.

    • coltheman

      Coul;da saved heaps more if he only sent cards to the few that voted for him.

      • Aucky

        That means his mum’s off the list.

  • 1951

    Is that the same Brains Trust that had Phil go to beach in a suit to shovel tbsp. of sand?

  • caochladh

    When someone comes forward with a notarised affidavit that they saw Angry Andrew shut himself in a room and set about writing a personal message in 450 different Christmas cards, then I might believe it.

  • john Doe

    With a bit of luck his gob will be glued shut after licking those hundreds of envelopes.

  • Reaper

    Could he have opened the jar? You might get that sort of thing Cam, because you look like the type of guy that could open a jar. Andrew Little … not so much. I would probably go ask a neighbour.

  • Carl

    Shut himself in a room and got RSI writing cards. Have not heard that excuse before.

    • PhantomsDoc

      Just waiting for Len to come out with it next.

    • coltheman

      Suppose there is a claim to ACC in the pipeline?

    • dumbshit

      maybe he should have changed hands!

  • Korau

    “came close to causing him a repetitive strain injury in his hand”

    First real work he’s done in quite a while!

    • Goldfish

      Yeah, real people do real work and get real RSI, not just a tired hand muscle. And they don’t moan to a soft reporter that their hand hurts.

    • Reaper

      “came close” – so it didn’t happen. I think we all know that RSI takes many months or years. What he may have got is what some of us call a ‘sore hand’.

    • terrynaki

      He should see Len about getting wrist strain at the desk.

  • Goldfish

    Recipients of his personalised cards […] included many members of the New Plymouth and Whanganui Labour Party chapters and business and community leaders he dealt with in the last year

    So he sent a card to everyone he said “Hello” to in the last year? But not just any old card – a card with a picture of him on it. How glorious.

  • Blue Tim

    Isn’t the journalists Union the EPMU? Surely every “article” about this fraud of a man should have a disclaimer

    • MaryLou

      It gets rather messy doesn’t it, when a union effectively runs a political party? I agree – whoever is a member of a union who has an influence over politicians, should have to declare their position in any public statements – including journalists.

      • Mainstream Mike

        Na. unionists (or ex-unionists) don’t get to vote or run for office.

        Much simpler. Much much better government.

  • Korau

    She might not be in the christmas card pic next year…..

    “Let’s hope Andrew Little gets a diary for Christmas, after he forgot
    his wife’s birthday this year. Woman’s Day spoke to the new Labour
    Leader and his “soulmate” Leigh Fitzgerald at the couple’s Island Bay
    home in Wellington.”

    Cam was right….Womans Day.

    Source : http://www.stuff.co.nz/auckland/whats-on/entertainment/64161759/What-the-gossip-mags-say

    Stand by to be submerged in syrup.

    • Cadwallader

      Little Angry had better make the most of this Christmas as he’ll have been replaced as leader by this time next year. Then we’ll have to endure Jacinda sending out piles of chaff to the “young voters?” Neigh that’s a lie!

  • terrynaki

    Heavy weight ,my god what a joke,I saw him at public meeting before the election and the mc couldn’t even remember his name and this was during the election hustings.
    He really is a person without personality,his body language is very aggressive and defensive,he is quite simply angry.

    • sbk

      Heavy weight…yep,being leader of this discombulated bunch of acolytes of failed ideologies would weigh pretty heavy..,but Angry Andy is a “union man to the day i die”…to be anything else would mean a lie or infer something worse…a betrayal. Tui?.

    • Whitey

      A bit of “Little man syndrome” there, perhaps.

  • Bluemanning

    If my son was sick I would either be with him, be doing something to help him out or be helping out with the family not using his son’s misfortune as an excuse to write Christmas cards. Doesn’t sound right to me.

  • dgrogan

    What I’d like to know is, “Did the taxpayer pick up the $360 tab for postage (not to mention the odd $500 for the card printing)?

    • OneTrack

      This is the labour party. What do you think?

  • Yeahright

    I heard the photo credit was from Helen Clarke!

  • dgrogan

    Not so sure, Cam. That strategy didn’t work out too well for Clayton Cosgrove in Waimakariri.

    “This is how you do it properly: you send out some cards with personal messages, and then have the recipients tell the press how wonderful you are. “Oh, I couldn’t get my hip replacement, but Andrew went to bat for me at Taranaki Base Hospital and sorted it all out within weeks!”

  • The2Game

    Oh, good grief, Cam…

    Can’t you just imagine the Labour faithful standing agog by their letterboxes?:

    ‘Ooh, look, a card from Andrew Little! And he’s handwritten it himself. And, gasp, he’s used a special greeting JUST for me. Oh, am I impressed or what! Look, here where it says ‘HAPPY CHRISTMAS’ he’s even gone and drawn a star above the ‘I” in my favourite colour. Don’t you just love him? Mrs Dawkins next door got no star on HER card!’

    Of course, TRUE dedication would have had Andrew buying the cards, the envelopes, the stamps AND both of the pens out of his own pocket but what do you reckon the chances of THAT are, eh?

    You have to feel for the afore-mentioned Labour faithful, mind. The very same post delivery would probably also have several OTHER cards. With ‘individual’ greetings and signatures like:

    * From ‘Auntie’ Helen ‘in Noo Yawk, the bestest leader you ever had…’
    * From Phil ‘Happy To Be Your Next Auckland Mayor’ Goff
    * From Grant ‘I’ll Never Contest The Leadership Again, But Just Reminding You I’m Here To Be Pushed Into The Job’ Robertson
    * From Jass ‘Toofy’ Ardern, with the PS ‘Maybe I could be Mayor? What you think? Grant could be my Mayoress!’
    * From Dave 1, ‘the REAL Dave’
    * From Dave 2, ‘the Dave with the fishes’
    * From Dave 3, ‘Anyone interested in a slightly-damaged, but never used, taxation policy?’
    * From Annette ‘Still Here After All These Years’ King
    * From Darren ‘D’ya think I could come back now?’ Hughes

    • Cadwallader

      No, no,no, that won’t do at all! Jacinda is a Mare not a Mayor!

      • Cadwallader

        PS Grant is not a stallion!

  • andrewo

    So Cam, you didn’t you get a card from him then?

  • Rex

    Does Little have a wife? A few weeks back I did,the normal searches and could find no photos or any info on a wife at all? Just curious.

    • Mickey M

      Yes. Married in a 1992 to Leigh. They have a 13yr old son, Cam.

  • Bruce Rayner

    Wonder if parliamentary service provided the cards, envelopes and postage? Could be start of another trougher scandal

    • Mainstream Mike

      Why on earth would you even have to “wonder”?

  • oldmanNZ

    John Keys has spare time to play Golf, unlike Mr “cut the crap” Andrew Little who spends 3 days in a little room writing xmas cards , that, some people don’t even bother to read it (as a recent Journo mention she received a card from JK but has not bother to open it).

    I’m just wondering, how many variation of “have a merry xmas and happy new year” can you come up with to make it “personal”

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