The humanisation of Andrew Little, and why they are tits at it

Get ready for a regular diet of Andrew Little through all the women’s mags.  As well as through soft journos looking for easy copy.  We had one of these yesterday, in the lifestyle section no less

fsdfsd

Love & Sex, Well & Good, Food & Wine, Life, and Andrew Little.

For three days Labour leader Andrew Little shut himself in a room and set about writing a personal message in 450 different Christmas cards.

While countless business and politicians have sent out screeds of computer printed festive cards, the New Plymouth-born political heavyweight took it upon himself to give each of his cards a unique message.

“I had a couple of days off and I was supposed to spend them with my son. But he got a bit sick so I sat down and got stuck into my Christmas cards. It took a significant part of each day for three days,” Little said.

The effort burned through two pens, came close to causing him a repetitive strain injury in his hand and taxed his memory for messages particular to each person. Despite that, he said he was likely to do it again next year.

“You try and do something personal for each. I think the personal touch is important.”

How staged and artificial.  

The hyperbole are worthy of an award:  “For three days Labour leader Andrew Little shut himself in a room”.

Actually, I shut myself in a room almost every day.  You can probably guess which room.

And did he “shut himself” in?  What does that mean?  He locked the door?  Or just closed it?  Is his cat such a distraction?  Does his wife keep coming in asking for Andrew to open a jar?

What a load of rubbish.

I had a couple of days off and I was supposed to spend them with my son

Oh what a martyr.  He sacrificed family time with his son so he could sit down, sorry, shut himself away, and write Christmas cards to his union mates.

Recipients of his personalised cards, which feature a picture of Little and his wife Leigh Fitzgerald at Wellington’s Island Bay, included many members of the New Plymouth and Whanganui Labour Party chapters and business and community leaders he dealt with in the last year.

Little admitted that as well as personalised cards, he sent out hundreds of form cards without unique messages.

Huge strategic stuff up on two fronts here.

One, the obvious:   people without a personalised message just got a very clear signal that they don’t matter, and they are not part of Andrew’s “in crowd”.  What a dumb move.

Two, and this is just PR 101, you don’t ring up a journo and pitch a gooey caramel story about how you went through such personal hardship writing some Christmas cards in an attempt to provide that much-needed human touch that everyone says you are lacking.  I would imagine he didn’t even think of this himself, he had to be told to do it.

This is how you do it properly:  you send out some cards with personal messages, and then have the recipients tell the press how wonderful you are.  “Oh, I couldn’t get my hip replacement, but Andrew went to bat for me at Taranaki Base Hospital and sorted it all out within weeks!”

That would have been a much better job.

It appears that the brains trust in the Labour Party haven’t shifted gear, and their new muppet is just as fake as the last one.

 

– Matt Rilkoff, Taranaki Daily News


Do you want ad-free access to our Daily Crossword?

Do you want access to daily Incite Politics Magazine articles?

Silver Subscriptions and above go in the draw to win a $500 prize to be drawn at the end of March

Not yet one of our awesome subscribers? Click Here and join us.

As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story.  And when he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

They say that news is something that someone, somewhere, wants kept quiet.   Cam Slater doesn’t do quiet, and as a result he is a polarising, controversial but highly effective journalist that takes no prisoners.

He is fearless in his pursuit of a story.

Love him or loathe him.  But you can’t ignore him.

39%