Turkey is so last century. Why not a slice of reindeer?


Fancy a slice of Rudolph for Christmas lunch?  

Normally, they are to be found pulling Santa’s sleigh over roof-tops to the delight of countless children. But this festive season, reindeer can be found in a much more mundane location — stacked in packs in the deli aisle of a budget High Street supermarket.

For Lidl, whose dramatic price-discounting has lured shoppers away from its rivals, is selling smoked reindeer meat this year among its Christmas delicacies. The packs are part of the German-owned chain’s ‘Deluxe’ range.

But are we British — brought up on stories of Rudolph The Red-Nosed Reindeer — too sentimental to want a slice of Dasher, Dancer or Prancer with our Christmas lunch? And in any case, what does it taste like?

Exactly – stick to the important question:  what does it taste like?

According to Lidl bosses, ‘reindeer resembles antelope in flavour and texture.’ But since most Britons will never have tasted antelope, this isn’t the most useful recommendation.


Would you give it a go?   Or is it better to stick to the ham and turkey?


– Daily Mail

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As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story.  And when he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

They say that news is something that someone, somewhere, wants kept quiet.   Cam Slater doesn’t do quiet, and as a result he is a polarising, controversial but highly effective journalist that takes no prisoners.

He is fearless in his pursuit of a story.

Love him or loathe him.  But you can’t ignore him.